Newsjacking: How Brands Can Use Current Events To Make News
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.
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