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What social media trends do you see in 2019?

Communications Conversations

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

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The 5 Best Food and Beverage Marketing Campaigns of 2023

Buchanan PR

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.”

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Your PR Campaign is Too Short

Doctor Spin

To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. So, the audience pays for content with their attention, advertisers pay for attention with their money, and the editorial outlet pays their staff with ad revenue. It was a great time to advertise.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. The virus has accelerated trends that were already underway not just in our industry but across every sector.

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5 Common Misperceptions of Social Customers

Cision

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

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Four reasons why influencer marketing is starting to grow up

Prohibition

With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for.

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Paid vs organic social – what’s the difference?

Prohibition

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? Benefits of Paid Social.