Remove Advertising Remove Construction Remove Local Remove Trends
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PR Tips and Hacks for a Small Business

The Proactive Report

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. The virus has accelerated trends that were already underway not just in our industry but across every sector.

Crisis 151
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Enter Cision’s #InnovateNow Hashtag Sweepstakes

Cision

Employees of any federal, state, or local government are able to participate, but not eligible to win. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations. and who answer @Cision’s various questions and prompts on Twitter using the hashtag #InnovateNow (“Entrant”). Employees of Cision US, Inc.,

Employee 120
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Your PR Campaign is Too Short

Doctor Spin

To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. So, the audience pays for content with their attention, advertisers pay for attention with their money, and the editorial outlet pays their staff with ad revenue. It was a great time to advertise.

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What social media trends do you see in 2019?

Communications Conversations

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

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What’s the New “Norm” for B2B Marketing?

Shift Communications

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. I’d suggest that having a basic understanding of Python is probably all that is needed - if nothing else to allow more customised data pulls from specific APIs that might be helpful eg Google Trends.

Google 119