Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. How effective is video on social media? .

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82

B2B Social Media Company Marketing 82

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. So Threads has not made it into users’ daily social media routine — yet.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

NewsWhip

FEBRUARY 19, 2021

Companies, like people, need a minimum threshold of reputation to operate in society. If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral.

Hotels 282

Hotels Brand Branding Guidelines 282

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Another update the platform has announced, is a new feature called ‘Communities’ which is similar to Facebook Groups.

Social Media 62

Social Media Trends Media Instagram 62

Shift Communications

NOVEMBER 2, 2017

Facebook showed a strong third quarter, powered by North American ad revenues: Quarter-over-quarter, Facebook showed a 10.67% Q3 improvement in revenue, a solid showing compared to the same quarter in 2016: This brings Facebook close to an almost-unheard of number in social media marketing: $5 average revenue per user. Christopher S.

Facebook 87

Facebook Social Media Mobile Media 87

5W PR

APRIL 1, 2019

Engagement is a key metric for social media. Algorithms have made it increasingly difficult for businesses to be visible in users’ news feeds on social media, especially organically (or not paid for, in other words). First, a brand can make a post on social media and solicit feedback. Check out our page!”.

Social Media 68

Social Media Media Community Groups 68

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. largely centers around advertising. Share in the company Slack. Drawbacks: Building a following is hard work.

Media 103

Media Advertising Advertising Print 103

Wadds Inc.

JANUARY 26, 2023

However, media relations is getting harder than ever if you work for an organisation that isn’t a part of the public conversation. Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Social Media Internal International 78

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. It includes blog posts, photos, videos, reviews, and social media posts. Consumers trust content created by their peers more than a brand or company. This fosters community and boosts user participation. What is User-Generated Content?

Consumer 88

Consumer Video Social Media Community 88

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. The studies showed how social media and news media are spreading climate misinformation. One crucial message clearly resonated.

Ethics 81

Ethics Reddit Energy Advertising 81

Communications Conversations

MARCH 16, 2017

And, from what I can tell, there are a number of clear challenges facing today’s hiring manager–and today’s social media candidates. I see lots of “social media strategy development” in junior-level profiles. For candidates: Showcase your social results –not actions.

Social Media 94

Social Media Media Interviews LinkedIn 94

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Is it better than sponsored social posts? Pay-per-click advertising? Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Communications Conversations

SEPTEMBER 14, 2017

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” Sure, classes exist that cover social media and digital marketing at the University of Minnesota and the University of St. Or, there are social media certificate programs.

Media Training 0

Media Training Training Social Media Media 0

5W PR

JULY 18, 2023

With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. That includes beverage brands.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

DECEMBER 8, 2014

And, we’ve seen executives use LinkedIn publishing to share company messages/opinions– I blogged about that micro-trend recently. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: The native advertising backlash will intensify—but from brands, not media critics.

Social Media 152

Social Media Mobile Marketing Storytelling 152

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Career advancement Many PR job opportunities aren’t advertised. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking.

Publicity 103

Publicity Internal International Resources 103

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. So, what should a company know as they are looking to begin marketing on TikTok ? The growth of TikTok.

Marketing 88

Marketing YouTube Advertising Advertising 88

Shift Communications

APRIL 26, 2022

Time will tell, but depending on the change of voice/sentiment on the platform, community managers will need to keep an extra eye on comments, as well as which posts show up alongside paid content/ads. . Advertising landscape changes. Elon Musk is an extreme example when it comes to social media and PR presence.

Twitter 88

Twitter Communications Advertising Advertising 88

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales.

Survey 152

Survey Software B2B Pitching 152

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Deirdre Breakenridge

SEPTEMBER 14, 2017

Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. About Spin Sucks.

Ethics 263

Ethics Twitter Education Resources 263

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Twitter Google+ LinkedIn How To Grow Your Facebook Community.

Community 93

Community Facebook How To Web 93