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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Here’s how it works. Influence buyer decisions.

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Pitching News Today

PR for Anyone

They’ve built a product, service or brand and now they are ready to be known. By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility.

Pitching 130
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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168
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PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. Here are five PR tactics to get the word out on an organization’s values.

Company 174
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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Clearly answer what your company does, who you serve and what challenges you solve.

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Dirty Little Secret: Your Marketing Department HATES media pitching, so they don’t do it

Axia PR

Earned media coverage should be important to your company. Pitching the media can be daunting, especially if it isn’t something your employees do regularly as part of their job. As a PR firm, this is something our team does daily for companies. Give your marketing team the resources it needs to be as successful as possible.

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