Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Mindful Marketing

JUNE 13, 2020

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. ” ​ Subscribe to Mindful Matters blog.

Marketing 66

Marketing Insurance Insurance Ethics 66

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. The ACA changed all that by saying health insurance should be paying for the pumps. Their tenacity is just remarkable.

Agency 54

Agency Healthcare Interviews Insurance 54

Stephen Waddington

MAY 12, 2017

Advertising, sales, and marketing all seek to persuade to sell. Cialdini shares the story of Jim the insurance salesman who outsold all his colleagues. If you enjoyed this blog post you may like to receive future posts as they are published, via email. What is pre-suasion? Jim’s secret? Thanks for stopping by.

Insurance 105

Insurance Insurance Ethics Tools 105

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders.

Interviews 50

Interviews Marketing Financial Insurance 50

Mindful Marketing

MAY 17, 2020

For instance, Peloton, maker of those expensive in-home ‘exer-cycles,’ has seen sales surge so much that it plans to reduce advertising spending by 50% over the next three months. Fortunately, insurance covered the costs and the recovery company did a great job. ” Subscribe to Mindful Matters blog.

Airlines 66

Airlines Insurance Insurance Enterprise 66

Shift Communications

JULY 29, 2015

Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. First, expect advertising revenue and options to continue improving.

Twitter 60

Twitter Social Media Mobile Media 60

Practical Law Construction

MARCH 9, 2022

This blog takes a closer look at this case and how the court reached its conclusion. Check their financial health, follow up on any references/testimonials and ensure adequate insurances are in place. Unbelievably, there were six possible contenders in the frame. What happened? Always do your due diligence on your counterparty.

Construction 72

Construction Insurance Insurance Meeting 72

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. One publication or blog you read regularly is… Folio and PR Daily. You can connected with Rachael on LinkedIn or Twitter.

Media Relations 68

Media Relations Media Insurance Insurance 68

Mindful Marketing

DECEMBER 14, 2018

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk.

Policies 70

Policies Government Data Insurance 70

prTini

FEBRUARY 2, 2017

Seven years ago , I wrote a blog post asking if Super Bowl ads would go social. A few years ago, Nationwide Insurance was derided for interrupting the fun, festive Super Bowl feel with a serious message about kid safety. That sounds like the point of advertising, Your call: How many brands will go social this year?

Brand 28

Brand Branding Insurance Insurance 28

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable?

Ethics 67

Ethics Crisis System Training 67

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” Did most of them come from advertising? This can be clear in a business that receives real estate or insurance work from an established broker relationship.

Strategy 40

Strategy Communications Real Estate Insurance 40

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), Sponsored Content : Through DocNews , companies can sponsor clinical content in the form of native advertisements that appear in a members’ news streams. So what makes it so enticing to physicians?

Social Media 48

Social Media Healthcare Marketing Media 48

Mora Communications

AUGUST 31, 2015

People aren’t going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? Why would you want to garner any national, if you only have a local business? Maybe, but probably not. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

Buzzstream

MAY 2, 2024

And it’s actually my favorite tool set in our toolbox because personally I’ve spent hundreds of hours internally linking blog posts and pages together. At our first company, we had at one point, something like 2,500 blog pages on our site. And so we would start with like the broad topic of homeowners insurance.

Internal 62

Internal International Insurance Insurance 62

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media.

Industry 222

Industry How To Insurance Insurance 222

Mindful Marketing

DECEMBER 12, 2020

A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy. The sports stars convey gratefulness to Jake for landing them 'exclusive' insurance deals. So, why not add insurance to the list of endorser-inspired products?

Insurance 86

Insurance Insurance Retail Sports 86

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. The one thing their advertising has in common is humor, though Geico is still the one to beat. Smart PR complements brand conversations by encouraging comments to branded blog posts and byline articles.

Consumer 168

Consumer Brand Branding How To 168

Scott Public Relations

JULY 19, 2019

They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Customers possess sharper awareness than some marketers may realize.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. ” ​ Subscribe to Mindful Matters blog. ’ To be fair, Wendy’s uses more than one type of humor.

Insurance 99

Insurance Insurance Social Media Comparison 99

Scott Public Relations

JULY 19, 2019

They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Customers possess sharper awareness than some marketers may realize. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

The Hoffman Agency

JULY 23, 2019

And, significantly, that ‘public relations’ campaign might have included direct engagement through town hall meetings, local media advertising, direct mail and social media marketing as well as traditional media relations. In that way, you can equate and investment in public relations as insurance. And can you even try to measure it?

Measurement 28

Measurement Insurance Insurance Reputation 28

Mindful Marketing

JANUARY 29, 2023

For them, belief and trust in Christ are real life-changing commitments that people aren’t likely to take seriously after viewing a commercial that comically positions Jesus alongside insurance company mascots. ” Subscribe to Mindful Matters blog. ChatGPT did what it was told, i.e., to make the commercial “funny.”

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

DECEMBER 28, 2015

Tweeting multiple times insured that more people would see it. While that number is surely embellished, the distribution that these sharing networks provide my blog is legitimate and powerful. Here’s how Kawasaki describes it : “I repeat my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365.

Twitter 120

Twitter Brand Branding Customer Service 120

Bad Pitch Blog

DECEMBER 30, 2006

Do we have insurance? How many advertising dollars does this equate to? 4) BPB: What are some of the big problems you see that get PR people singled out by media and blogs like the Bad Pitch blog? 4) BPB: What are some of the big problems you see that get PR people singled out by media and blogs like the Bad Pitch blog?

Pitching 40

Pitching Small Business Insurance Insurance 40