Remove Advertising Remove Blogging Remove Employee Remove Insurance
article thumbnail

Can Marketing Make a Difference?

Mindful Marketing

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. ” ​ Subscribe to Mindful Matters blog.

article thumbnail

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. The ACA changed all that by saying health insurance should be paying for the pumps. You do have to love the complex.

Agency 54
article thumbnail

Mark Zuckerberg, Wake Up!

Scott Public Relations

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. But it’s high time to make these changes. The post Mark Zuckerberg, Wake Up!

article thumbnail

SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders.

article thumbnail

The robots have arrived in ethics

PR in High Definition

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable? Handling a crisis in AI.

Ethics 67
article thumbnail

Mailing Away Your DNA

Mindful Marketing

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk.

article thumbnail

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. One publication or blog you read regularly is… Folio and PR Daily. You can connected with Rachael on LinkedIn or Twitter.