Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. Joe brings up a few examples, but Jyske Bank sticks out the most. The Danish bank previously spent a lot of money on outside advertisement to reach its audience. Before 1990, there were only eight channels.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Flack's Revenge

APRIL 11, 2019

This week I am following up with a post on how to build a fintech , based on a panel discussion I attended at Betaworks Studios in New York. There was a need for education, as people are more used to traditional banks. Most eschewed paid advertising. Last week I wrote about growth tactics for B2Bs.

Banking 120

Banking B2B Facebook Education 120

Mark My Words

AUGUST 25, 2018

The Noel Edmonds campaign against Lloyds Bank, which has led the news agenda for more than a year now, has won the day for its emotional appeal and direct connection to customers, both existing and future of the bank. The damage to the brand is gathering a pace.

Banking 60

Banking Energy Financial Creativity 60

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Examples include number of website visitors, number of event attendees, paid advertising reach, etc. Did they engage with your content?

Communications 0

Communications Banking Measurement Public Affairs 0

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” It’s up to us to to figure out how to harness the tools.” –Advertising will be more engaging. and largest grocer ( Kroger ). Hammer is a tool.

System 78

System Technology Banking Community 78

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Mindful Marketing

JULY 5, 2021

The sponsoring organization and its advertising agent should be aware of the target market they’re trying to reach in terms of its demographics, psychographics, and any other identifying criteria. Beyond an appreciation of the discipline as a whole (e.g.,

Sports 110

Sports Banking Financial Advertising 110

Rock the Status Quo

DECEMBER 1, 2016

It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. How do you do set this up? A quick example of how I use this feature. One of my clients is a bank with branches scattered all over Arizona. How to set up Facebook Preferred Page Audiences on your own page.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. How do you do set this up? A quick example of how I use this feature. One of my clients is a bank with branches scattered all over Arizona. How to set up Facebook Preferred Page Audiences on your own page.

Facebook 100

Facebook Banking Retail Local 100

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). Just like having the emotional intelligence of ‘reading a room’ at work, knowing how to adjust your family’s day on-the-fly will make everyone happy. Four words: Accept.

How To 60

How To Meeting Local Google 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Here’s our Masters in Marketing interview with Drew – who can clearly remember how to tell and promote a good story! By Seedepth. Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

Solo PR Pro

JANUARY 14, 2020

You know how to do your job, but what don’t you know about running a business? Know How to Find Business. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. Bank six months of savings before you jump.

Insurance 110

Insurance Insurance Banking Groups 110

Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On how to overcome PR tech fears: A3b. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Be consistent.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Do you know how to measure your social ROI? Find out how with Cision’s free tip sheet! I was hooked immediately.

Newspapers 120

Newspapers Financial Crisis System 120

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

DECEMBER 31, 2016

5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Even if you pay for advertising space or promotion, business communications today is a loop. Here’s how to change that. 6) How to Get the B2B Marketing Persona Right [UML]. Coincidentally, readers spent an average of seven minutes with this piece.

Blogging 104

Blogging Content Marketing B2B Social Media 104

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. During the Oct. Social media. PRSAPESO #PRSAICON.

Social Media 117

Social Media Conference Media Corporate 117

Shift Communications

JULY 21, 2017

For those who have recently graduated and are looking for a job in PR, hopefully this post will give you some insight on how to land that first job and what to expect once you achieve that “dream” offer. Both give you a great bank of agencies to look through and see which ones are the best fit for you. Be Prepared!

Interviews 79

Interviews Analytics Banking Sports 79

Practical Law Construction

MARCH 9, 2022

These were sent by Mrs Foster, in emails which identified her as Company Secretary of the “Foster and Co Group” Conflicting bank accounts: Invoices were paid to an account which the claimant thought was in the name of Foster & Co. In fact, the account was in the name of FCCL.

Construction 72

Construction Insurance Insurance Meeting 72

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. Now is the time to determine what compelling deals you can offer to customers and how to drive awareness to your brand differentiators so that you can ultimately activate them to convert. The early bird gets the worm.

Trends 52

Trends Retail Consumer Banking 52

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

NOVEMBER 7, 2016

The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals. Shonali also provides tools and templates which make the process of planning and execution easy and effective. What is one Social PR campaign you’re in love with?

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

JUNE 27, 2016

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

JUNE 17, 2016

I was struck by how, at this conference, very little of the relevant discussion was around what PR “should” and “shouldn’t” be tasked with. It shows you how to measure across channels, link organizational objectives to communication objectives, and measure what really matters (not just what is easy to count).

Internal 40

Internal International Measurement Banking 40

Sword and the Script

FEBRUARY 14, 2017

A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Here’s how to make the case, while demonstrating the contribution in the process: Conversions. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. I see a lot more pros looking at a multitude of tactics, and how they can play well together ( Matt’s post on Snapchat from Wednesday is a great example of that). Which is great. Click To Tweet.

Communications 40

Communications Conference eBook Facebook 40

Waxing UnLyrical

MAY 11, 2016

Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. I’ve seen how it can establish trust early on in a client relationship, spike sales overnight and lead to valuable partnerships. It can also be hard to measure.

Media Relations 40

Media Relations Media Measurement Conference 40

Bad Pitch Blog

FEBRUARY 26, 2009

Meanwhile, some enterprising projects have figured out how to keep their heads above water and even prosper in some cases despite experiencing these bleakest of times by making the ( official ) recession seem almost cool. A great example of the general mopiness of society today is found on television. So, you want to generate some good news?

Insurance 40

Insurance Insurance Enterprise Television 40

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. Once the campaign is up and running, PR teams need to push for more volume on the social media shareability and advertising front. Stoke the social media fires.

B2C 192

B2C Community Banking Advertising 192

Stern + Associates

FEBRUARY 7, 2014

How is your company’s beer—or pasta sauce, or banking services, or toothpaste—better than anyone else’s? The post How to Avoid the Thought Leadership Commodity Trap appeared first on Stern + Associates. Blame the media. To be a well-known and respected thought leader, you don’t have to be the most prolific.

Leadership 78

Leadership How To Enterprise Viral 78

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend.

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” This is a relationship, and it’s a realistic way of looking at how to grow a relationship with consumers. >>> But one example I use in my book is Nike.

Brand 78

Brand Branding Banking Consumer 78

Mindful Marketing

DECEMBER 4, 2021

Macy’s firmly believes that its loss of the advertising space, next to its flagship store, would be disastrous, as the suit it filed states, “The damages to Macy's customer goodwill, image, reputation and brand, should a 'prominent online retailer' (especially Amazon) advertise on the billboard are impossible to calculate.”

Retail 71

Retail Advertising Advertising Consumer 71