ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? What is SEO PR? What is Social Media Monitoring? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). Furthermore, PR prepares a brand to handle unexpected situations or crises.

Video 109

Video Marketing SEO Social Media 109

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Agility PR Solutions

NOVEMBER 8, 2020

While tactics like email campaigns, SEO or targeted advertising provide hard numbers and accessible metrics, earned media is a bit trickier […]. Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI.

Media 98

Media SEO Advertising Advertising 98

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. Humanize Your Brand. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Dominance of TikTok SEO.

Social Media 86

Social Media Media Mobile SEO 86

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

SEPTEMBER 17, 2014

Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side. Once your content is established and SEO is in check, the next step is to share. By using paid advertising, you can target a specific audience to boost readership and gain followers. Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Muck Rack makes a similar claim.

Technology 169

Technology Publicity Software Pitching 169

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. The top three perceived weaknesses were quantitative data analysis, email marketing and qualitative data analysis.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

The Proactive Report

MAY 7, 2018

Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. Statistical Analysis and Data Mining. SEO/SEM Marketing. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018.

Study 100

Study Analytics Software Data 100

Sword and the Script

AUGUST 30, 2022

Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. Terms were not disclosed.”.

Publicity 85

Publicity Survey Enterprise Pitching 85

Shift Communications

JANUARY 30, 2017

The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Should this pitch about SEO land on my desk? Would she be interested in our pitch about SEO?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Giving voice.

Communications 122

Communications Crisis Internal International 122

Shift Communications

MARCH 15, 2018

The PR program should complement the other marketing tactics the client is using to drive leads and communicate with customers, such as SEO, content, ad words and paid advertising. Most clients have the inside forces down pat and when we speak with their CEO or other executive team, they can eloquently describe the business goals.

Analysis 79

Analysis Trends Leadership SEO 79

Shift Communications

MARCH 12, 2018

It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. Advertising creates mindshare. I was asked recently what the most important metric, the most important thing to measure in PR is.

Measurement 107

Measurement SEO Policies Reputation 107

Konnect Agency

FEBRUARY 16, 2023

As our clients become increasingly concerned with measurable marketing investments for their digital and e-commerce business, we recommend starting the conversation with a full-funnel analysis and investment plan. The goal of this stage is to reach as many people as possible and create interest in your brand.

Marketing 52

Marketing Consumer Advertising Advertising 52

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. No one will read it. emphasis added].

Study 139

Study Media Relations Media Measurement 139

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. Ultimately, it’s these thoughtful details that turn a brief viewing into a lasting impression, cementing a brand’s presence in the competitive digital landscape. Download our free Online Video Success tip sheet.

Video 86

Video Brand Branding Energy 86

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Can PR ever deliver SEO? Online advertising has changed. When do they want it?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

DECEMBER 28, 2016

First and foremost, we prioritize learning about both new and existing tools such as Google Analytics, social advertising, survey best practices and keyword/SEO research, to name a handful. Consequently, this changes how marketers also think about influencers based on a post analysis perspective as opposed to the overall influencer.

Technology 83

Technology Facebook Measurement Policies 83

Shift Communications

NOVEMBER 17, 2014

While a media hit will increase a brand’s reputation and bring it top of mind for consumers, it will also increase a brand’s website traffic, SEO ranking, and a host of other measures. How to Measure PR: Paid advertising. How to Measure PR: Analysis and Conclusion. How to Measure PR: Social media. Tori Sabourin.

Measurement 140

Measurement Tools Analytics Data 140

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Stephen Waddington

JANUARY 27, 2019

Read my analysis for the #FuturePRoofed community. ?? Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. The advertising and PR industries should have cleaned this up long ago without the need for the firm hand of government. It's a must read for anyone working in PR.

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Shift Communications

DECEMBER 11, 2015

It’s going to require deeper analysis that informs strategy; relationships beyond marketing; and the ability to draw conclusions from unexpected findings. Understanding who an influencer is will require nuanced data collection and analysis. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

Shift Communications

OCTOBER 15, 2015

How did it affect social traffic and SEO? You have gathered the data to defend your program, you’ve run data-driven analysis and you’re ready to create an even better PR plan for 2016. Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Propose syndication for that great business hit.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Please keep reading for the full analysis. Digital: investment in content and paid social, but cuts in SEO and social listening 8. Here are the headlines.

Government 103

Government Education Print Ethics 103

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links. AdWords Placement.

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

APRIL 12, 2018

We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. Yet today, we see SEO specialists doing earned media to earn valuable links from higher domain authority sites. We’re all communicators.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Prohibition

JANUARY 20, 2021

This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. If you don’t have extra support, all the analysis, planning and executing of a campaign can take a lot of time.

Company 62

Company Software Crisis Management Agency 62

5W PR

MAY 18, 2018

The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns. Competitive analysis can help with this, as can conversations with previous clients.

Company 96

Company Marketing Social Media Analytics 96