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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. It’s most apparent with PR agencies that are changing their structures.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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Share your data for a better PR program

Shift Communications

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time. Free for four emails per day.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time. Free for four emails per day.

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How to Create a Media Kit

5W PR

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

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