Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing. I’ll dig into that more in a moment.

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Software Media Relations Pitching Media 85

Sword and the Script

AUGUST 1, 2022

It’s hard to predict.” Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly.

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Survey Communications Measurement Internal 129

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Reputation Us

DECEMBER 14, 2022

While you may be back on your feet—and hopefully have a handle on your reputation—dynamic influences continue to impact the marketplace. While you may be back on your feet—and hopefully have a handle on your reputation—dynamic influences continue to impact the marketplace. < Action 5: Establish a Chief Trust Officer.

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Reputation Insurance Insurance Employee 78

Sword and the Script

APRIL 11, 2023

Words are predictable. The most repetitive voice, or voices, will influence the probability calculation. The most repetitive voice, or voices, will influence the probability calculation. AI input optimization could evolve into a marketing specialization in the same way SEO did. There are some risks too.

Software 78

Software Company Pitching Training 78

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

JUNE 7, 2022

On one hand, dealmaking has brought sizable new competitors to the market. On the other hand, I also see an M&A, that looks to me, whether intended or perceived like it’s removing competitors from the market. I took a business ethics course when I was studying for my MBA. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be That’s one of my favorite quotes and I think of it every time prediction season comes around. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

DECEMBER 13, 2022

Alternatively, (or in addition to) I also publish a separate monthly email newsletter that rounds up must-reads from across marketing and PR. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team.

Blogging 153

Blogging B2B Software SEO 153

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

NewsWhip

APRIL 28, 2021

APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

NOVEMBER 9, 2021

Bitcoin Cash briefly spiked about 5%.”. The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. Intrado was formerly known as West Corporation.

Software 92

Software Banking Technology Data 92

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. Like 2020 and 2021, 2022 will be a year of great uncertainty. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Maxim Behar

JANUARY 31, 2024

The discipline has evolved from being merely a tool for disseminating information to a multifaceted, integral aspect of overall organizational strategy, influencing perceptions, and contributing to long-term success. In 1994, he laid the foundation for M3 Communications Group, Inc. M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. PepsiCo’s nine human drivers for consumers | 5:28-7:33. PepsiCo’s nine human drivers for consumers | 5:28-7:33. Watch webinar. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

APRIL 14, 2021

APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. Real-time decision-making with Kate LaVail of McDonald’s. Watch webinar. Read transcript. Kate Lavail, Senior Director of Performance & Intelligence , McDonald’s. Paul Quigley, CEO and Co-Founder, NewsWhip. Note: This transcript has been modified for clarity and brevity.

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Analytics Data Crisis Reputation 78

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Infrastructure in 5 years from now | Jump to text. I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. Watch webinar. Read transcript. Brett Lofgren. Zach: Yeah.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We look forward to eight of the biggest issues for public relations in 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

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Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. PR and communications predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Main Topics Quick Links What is Mass Communication?

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Ethics Communications Print Television 52