Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links. Pricing: Starts at $49.99/mo

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. So, marketing winds up writing content without talking to a customer !

Leadership 135

Leadership B2B Study Survey 135

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Staffbase has started a podcast dedicated to internal comms. 42 marketing and communications predictions for 2024 Image credit: DALL-E The post Is this a nostalgic goodbye to the HARO brand? [PR

Brand 155

Brand Branding Reddit Pitching 155

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Note that plain language doesn’t consider oversimplification. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears.

Brand 145

Brand Branding Nonprofit Government 145

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. This is largely uncharted territory for an industry that has been fueled almost entirely by diesel for generations.

Transportation 101

Transportation Meeting Newspapers Media 101

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). During the summer, I had the opportunity to work as a public relations intern in the clean energy space. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Most of them are using AI for some internal work. They were using AI to write articles and were not being transparent about that use.

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

NOVEMBER 7, 2023

While I don’t think Gartner has the expertise or influence in comms that it might in other markets, if you are in the market for an internal comms platform, it can’t hurt to download the report and have a look. PR tech mentions Meltwater releases “winter” updates. PR statistics from comms tech providers Much to learn about AI, does PR have.

Employee 141

Employee Software Survey Tools 141

Maxim Behar

JANUARY 28, 2024

But here we are, in 2024, we are all in social media, sharing pictures all day and night. First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. Each country has its laws, there are international laws.

Radio 59

Radio Ethics How To Writing 59

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. We recommend using someone on the PR team, whether internal or with an external agency. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 66

Meeting Automotive Engineering Media 66

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. billion ,” according to a new report from Burton-Taylor International Consulting. Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Buzzstream

APRIL 25, 2024

According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). The only outgoing link from the page was to an internal page. I’ll walk you through how to turn your unlinked mentions into links. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Internal Datasets. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. Everybody on the marketing team writes.

Content Marketing 188

Content Marketing B2B Marketing How To 188