Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

5W PR

SEPTEMBER 27, 2019

One of the other big differences for public relations specialists in the corporate area is the promotion and branding of the company and/or its products to its main demographic and collaborating with their social media specialist toward that same end as well. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. They paused the program for 2023 but plan to resume in the new year (2024). Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

MARCH 25, 2024

2024 Visual Trends Marketers Need to Know About 1. AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

PRSay

NOVEMBER 15, 2019

Estimates showed that Disney+ could attract 82 million by 2024. Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Even before its official launch, the service reportedly had more than 1 million subscribers. It wasn’t magic — it was great public relations.

Analytics 160

Analytics Television Banking Data 160

Buzzstream

JUNE 5, 2024

They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. It’s my favorite from a strategic point of view, but it can be challenging to get very creative.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. You could continue using your media database tool to find more journalists or pivot to find journalists on social media. Finding them can be a challenge.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? What do you want to see the industry do more of in 2024?

Financial 52

Financial Content Marketing Marketing How To 52

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post?

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. Remember, creating successful video content is as much about strategic planning and execution as it is about creativity and storytelling. Actively seek and integrate viewer feedback through social media, comments, and surveys.

Leadership 98

Leadership Video B2C Interviews 98