Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

5W PR

SEPTEMBER 27, 2019

In this capacity, they are also usually charged with tracking and responding to consumer comments, suggestions, and complaints. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

Contently - Strategy

MARCH 25, 2024

2024 Visual Trends Marketers Need to Know About 1. AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI

Communications 40

Communications Marketing Technology Data 40

PRSay

NOVEMBER 15, 2019

Estimates showed that Disney+ could attract 82 million by 2024. Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Even before its official launch, the service reportedly had more than 1 million subscribers.

Analytics 159

Analytics Television Banking Data 159

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. They paused the program for 2023 but plan to resume in the new year (2024). PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

SEPTEMBER 8, 2023

Our hosts Chris Norton and Will Ockenden, have taken our sold-out influencer marketing hacks for 2024 webinar and digested into another engaging episode of the Socially Unacceptable. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before.

Marketing 62

Marketing B2C Advertising Advertising 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? What do you want to see the industry do more of in 2024?

Financial 52

Financial Content Marketing Marketing How To 52

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts.

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

MAY 2, 2024

We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Finding websites and publications and then identifying journalists can be time-consuming. Why It’s So Important to Pitch Relevant Journalists in 2024 We are in very interesting times. Let’s try to focus on reporters.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. Remember, creating successful video content is as much about strategic planning and execution as it is about creativity and storytelling.

Leadership 98

Leadership Video B2C Interviews 98

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Otherwise, it just feels like last night’s leftovers. Here’s how to repurpose content in a way that feels fresh and engaging.

eBook 52

eBook Video YouTube Blogging 52