Buzzstream

MAY 15, 2024

In our conversation, we discuss strategies that work (or not) and how you should think about your link building in 2024. He’s seen that sites doing the best job with their SEO are typically the ones most open to link exchanges. A page dedicated to helping people learn SEO and say, Oh, our tool is free. They do like exchanges?!

Google 71

Google SEO Tools Pitching 71

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. But what happens if they don’t link?

Brand 62

Brand Branding How To SEO 62

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch?

Report 106

Report Publicity Marketing Pitching 106

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. To understand how this works in the real world, let’s say that you are a PR consultant for a health and wellness brand.

Data 52

Data Strategy Publicity Handbook 52

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. They can also be beneficial for podcasts or radio shows to boost SEO. Alt text allows increasing your SEO rankings. Keeping up with the latest social media dialogue about your brand or business is crucial in PR. Don’t forget to add relevant keywords.

Social Media 93

Social Media Media Video SEO 93

Bianchi Biz Blog

SEPTEMBER 7, 2023

And YES, it might be easier, but that doesn’t mean it’s the most effective way to promote your brand. Online search is everything these days, and a news story run by a valued, trusted media outlet will rank higher in Google searches than your own content, and it also keeps adding SEO value for a long time.

Automotive 73

Automotive Media Mobile B2B 73

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. By 2024, the Bureau of Labor Statistics expects to see about a 10 percent decline in the number of working journalists.

How To 282

How To Storytelling B2C Measurement 282

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Ask On Social Media Some brands are very active on social media; you can simply ask to connect to the correct person. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. propel your brand to new heights.

Mobile 74

Mobile Automotive Brand Branding 74

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Buzzstream

FEBRUARY 9, 2024

It’s just as critical as tech SEO, probably more so in many cases. You also need an extra tool to find the broken link on the page, like Check My Links (one of my favorite SEO Chrome extensions.) Stressing the SEO importance can sometimes seal the deal. Personalize] I noticed you mentioned [Topic].

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

MARCH 18, 2024

Building a unified yet diverse strategy: While allowing departmental autonomy, all content should still thread together to reinforce your brand’s core message and values. SoFi While SoFi ’s blogs were initially all SEO- and product-focused, they figured it was time for a revamp. “We

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 177

Survey Marketing B2B Study 177

Buzzstream

FEBRUARY 1, 2024

With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. Unlinked mentions are an excellent way for brands to pick up high-quality backlinks.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Contently - Strategy

APRIL 9, 2024

It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand. You build valuable backlinks (improving SEO) along with getting more mileage out of your content. Despite all the advantages to content repurposing, not every piece can be recycled and reused. The best part?

eBook 52

eBook Video YouTube Blogging 52