Contently - Strategy

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Trends 52

Trends Strategy Marketing Brand 52

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing.

SEO 128

SEO How To Mobile Engineering 128

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content.

Advertising 334

Advertising Advertising B2B SEO 334

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Landis PR

NOVEMBER 15, 2021

More of a consumer audience? If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Leverage the content you create and distribute to inspire new opportunities. Are you a B2B company?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. A company should share its marketing and industry trends with their public relations agency. Build brand awareness.

Print 112

Print Trends Agency Brand 112

Contently - Strategy

SEPTEMBER 19, 2023

These changes are forcing marketers to reconsider how we optimize and create content. Launched in June of 2023 , Google Perspectives is a new mobile feature that builds upon the search engine’s rapidly growing AI-powered capabilities. Why Creator-Led Content Marketing Is More Important Than Ever Okay, enough about food.

Google 52

Google Strategy Reddit SEO 52

Burrelles Fresh Ideas

JULY 11, 2023

By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers. Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers.

Brand 56

Brand Branding Instagram Community 56

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? The post Is AI a threat or benefit to marketers and communicators? Linda shared the example of Muck Rack’s new PressPal.ai

Communications 97

Communications Marketing Pitching Technology 97

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals.

Video 62

Video Sports Brand Branding 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 98

Leadership Video B2C Interviews 98

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Here are five ways to repurpose your video content in 2023. Creating videos takes time, effort, and money. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62

Buzzstream

JUNE 5, 2024

Hubspot Marketing Statistics Strategy: Gathering proprietary data to make a pitchable search-driven post (with high link intent). Let’s look at how Hubspot does this with their Marketing Statistics post. This report becomes a shareable asset, and they can pitch to get links from high-authority marketing industry sites.

Digital PR 62

Digital PR Examples Strategy Survey 62