Wadds Inc.

JANUARY 26, 2023

Businesses accounted for less than one percent of editorial coverage on the internet in 2023 according to Trust Insights. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Editorial teams run hot and lean. It continues to be spot on.

Pitching 125

Pitching Media Print Social Media 125

Shift Communications

MAY 9, 2023

Last week, two SHIFTers were among the thousands of attendees at the blockchain world’s marquee event: Consensus 2023, a web3 marketing frenzy. Though most of the industry has come to terms with the chill, large web3 brands whose logos and execs were spread all over last year’s event were largely absent from 2023’s conference.

Conference 78

Conference Pitching Agency Report 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 74

Automotive Mobile Technology Resources 74

The Hoffman Agency

AUGUST 23, 2023

Mastering Photography in Tech Communications So how do you incorporate images and photography into pitches, press releases and any other piece of content to ensure the effectiveness of the communication effort? The post World Photography Day 2023: Framing Tech Stories appeared first on The Hoffman Agency.

Storytelling 69

Storytelling Internal International Pitching 69

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 149

Survey Software B2B Pitching 149

PRSay

FEBRUARY 14, 2024

When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said. A human touch Today’s communications technology would have been science fiction in King’s time, but the need for messages that resonate remains the same. “I

Communications 155

Communications Storytelling Government Community 155

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 147

Analysis Tools Software SMB 147

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And that includes the vehicle technology and advanced mobility segment of the annual show.

Automotive 87

Automotive Mobile Software Technology 87

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.

Pitching 95

Pitching Print Measurement Report 95

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The other day, I asked ChatGPT to do a pitch for me, and it gave me this four paragraph long pitch.

Communications 97

Communications Marketing Pitching Technology 97

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 106

Publicity Tools Exercises Ethics 106

PRSay

FEBRUARY 12, 2024

When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said. A human touch Today’s communications technology would have been science fiction in King’s time, but the need for messages that resonate remains the same. “I

Communications 86

Communications Storytelling Government Community 86

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. Put this one on your calendar for 2023! Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. AdExchanger Programmatic I/O.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. And it’s not like hosting your own technology showcase for media at your own venue. it will be making at the show … yes, right now.

Automotive 77

Automotive Mobile Technology Resources 77

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 126

Case Study Study Company B2B 126

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? What advice do you have for PR people that want to pitch you? What is this topic about?

Meeting 78

Meeting Automotive Media YouTube 78

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. In fact, it is. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ There’s no point in building a reputation if the startup is facing an existential threat. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. I’m open to pitches on these, but please read this first. Image credit: Pexels.

B2B 118

B2B Marketing Survey Software 118