Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. Temperamental. Unpredictable. Here’s what they said. Focus on performance communications.

Strategy 78

Strategy Communications Leadership Employee 78

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. It’s hard to predict.” Taken more seriously by the C-Suite.”.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion in 2022 and grow to $4.56 You were just trashing display ads, and now you are talking about sponsored media?

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. He is the 2022 PRSA international assembly delegate.

Local 109

Local Crisis Management Internal International 109

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 170

Report Local Media Pitching 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. ESG outlook.

Software 118

Software Case Study Advertising Advertising 118

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information.

Report 175

Report Survey Pitching Journalism 175

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

AUGUST 8, 2023

They polled 123 SaaS marketers in November and December of 2022. This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts.

Case Study 122

Case Study Study Company B2B 122

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. Media attendance continues to be strong. Despite the shrinking number of attendees, media interest in the show continues to remain strong.

Data 75

Data Automotive Transportation Mobile 75

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things. Year of employer branding.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 124

Trends Pitching Twitter Nonprofit 124

PRSay

MAY 4, 2022

Matlin will be a keynote speaker at ICON 2022 in November.). The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”.

Film 150

Film Communications Media Interviews 150

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” The deal will close in Q1 2022.

Reputation 85

Reputation Technology Tools Data 85

PRSay

OCTOBER 21, 2022

In 2022, fans speculated over which previous album Swift would rerecord next, her strategy to take back control of her master recordings. Perhaps your company is dealing with a situation that postpones what you had planned for this month. Last year, she released new recordings of “Fearless” (Taylor’s Version) and “Red” (Taylor’s Version).

Strategy 153

Strategy How To Video Reputation 153

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. And we’re going to do about half of that in 2021, and probably the remainder in 2022. We need to plan for beyond 72 hours.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. You might also be interested in: Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group. Meet the Media: Justine Murphy, Senior Editor at Laser Focus World.

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

JANUARY 24, 2022

We recently completed the Live With AEye: Virtual CES 2022 webcast. Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels.

Meeting 78

Meeting Automotive Media Technology 78

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 190

Writing Communications Marketing B2B 190

Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight. Becoming a successful spokesperson can be daunting, but the outcome is valuable for both the organisation and the individual.

Training 52

Training How To Video Corporate 52