Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Contently - Strategy

OCTOBER 20, 2021

Heading into 2022, everyone wants to up their content game. To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources. How to Measure Content ROI in 10 Steps. What they said might surprise you—and even change your 2022 strategy. The good news?

Resources 140

Resources Content Marketing Healthcare Marketing 140

Newsfile

APRIL 13, 2023

It offers investors a first glimpse into company financial statements, operations, sentiment, growth, outlook and key information. For example, instead of using a generic title such as, “Microsoft Announces Second Quarter 2022 Results,” the company explicitly states the driving force behind the results directly in the headline.

Examples 52

Examples Company Financial Brand 52

Wadds Inc.

SEPTEMBER 7, 2023

These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices. These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. This is my own area of doctoral research.

Report 116

Report Publicity Study Analysis 116

Sword and the Script

APRIL 2, 2024

In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Stern + Associates

JUNE 29, 2023

.” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.”

Airlines 62

Airlines Ethics Financial Strategy 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 9, 2024

Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. Then in September 2022, Meltwater announced a “review of strategic alternatives.” PR measurement evangelist Mark Weiner passed in December. In remembrance. Mark was 68.

Brand 155

Brand Branding Reddit Pitching 155

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. The 2022 Edelman Trust Barometer found that most people believe businesses are not doing enough to fix societal problems. Scoring your reputation and measuring it year-over-year can show you whether you are making improvements, or going backwards.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. Cision doubles down on sponsored content.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. The terms of the deal were not disclosed.

SEO 139

SEO Content Marketing Marketing Software 139

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. select all that apply).

B2B 122

B2B Marketing Survey Software 122

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Data drives marketing. The more channels and platforms you are using, the more access you have to data. Optimize content for voice search.

Trends 108

Trends Marketing Mobile YouTube 108

Reputation Us

DECEMBER 2, 2021

Action 2: Prepare For 2022 Crises. Scoring your reputation and measuring it can show you whether you are making improvements, or going backwards. If you are a mid-sized company looking to merge, part of dutiful checks and balances is investigating your partner organization’s reputation to confirm it is one you want to join with.

Reputation 88

Reputation Crisis Government Corporate 88

Stephen Waddington

OCTOBER 4, 2020

I’m backing Pete Holt for CIPR President in 2022. The pandemic has shown that good financial management is essential for survival. What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. How can the CIPR’s Board and Council better represent members and the profession?

Meeting 78

Meeting Government Energy Employee 78

Doctor Spin

JUNE 29, 2022

Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both. An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Maxim Behar

APRIL 11, 2024

Host: So, what do we say to those who've left Bulgaria not because of the financial opportunities but because they don’t like the environment? If we rewind ten years back, we'd distinguish between the pre-COVID era of 2019 and the post-COVID era of 2022. That's the only true measure of success. Maxim: Not just Oktoberfest.

Television 59

Television System Interviews Travel 59

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. . Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. Here’s a taste of their talk.

Analytics 40

Analytics Crisis Data Measurement 40

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We What is your definition of PR in 2022? - is to be a company made up of leaders.

Social Media 52

Social Media Meeting Groups Analysis 52

Sword and the Script

NOVEMBER 9, 2021

These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Existing client growth a positive this year, but 2022 warning signs exist, says the Bulldog Reporter for Agility PR. Financial avengers. Automated coverage book. Notified added “coverage books” to its product suite.

Software 93

Software Banking Technology Data 93

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128