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The Importance of Crisis Planning for 2022

PRSay

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Listen to learn.

Crisis 196
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214
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How COVID-19 Changed Leadership in Asia-Pacific

Institute for Public Relations

Korn Ferry explored how corporate leaders in the Asia-Pacific (APAC) have evolved during the COVID-19 crisis. 2021 – July 2022. Interviews were conducted with over 70 CEOs from across the APAC region from Sept. Key Findings:1.)

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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

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Year in Review: Our Most-Viewed Articles From 2022

PRSay

The Top-8 Writing Tips for 2022 (January). Elevating Your Game in Crisis Communication (May). • What CEOs Need to Consider Before Speaking Out on Social Issues (August). • The Communications Profession Needs to Be More Diverse and Inclusive. Here’s What You’ll Find Inside the Updated AP Stylebook (July).

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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

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ICON 2022 Recap: Exploring What Lies Ahead for Communicators

PRSay

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. Toward that end, Pollard said, “Do good work and tell great stories.”.