NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. Let’s look at the other brands that made headlines in December. .

Brand 78

Brand Branding Viral Employee 78

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. Do good work, tell great stories.

Communications 87

Communications Conference Survey Corporate 87

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Now more than ever, shaping reputation is crucial. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Maintaining synergy through employee comms. Download our guide to reputation management here. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

Prohibition

AUGUST 15, 2022

We are officially over half-way through 2022 – where is the time going! and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. — Steven Bartlett (@SteveBartlettSC) January 7, 2022. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship?

Agency 310

Agency Measurement Meeting Reputation 310

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. Then in September 2022, Meltwater announced a “review of strategic alternatives.” A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement. In remembrance. Mark was 68.

Brand 151

Brand Branding Reddit Pitching 151

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Your Chief Reputation Officer. You Better Believe It!

Reputation 78

Reputation Corporate Policies Ethics 78

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. . But wait just a minute: Adidas stock was already down 64% in 2022.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Financial Employee 78

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. Now could be a good time to sit down with HR, to hear out opinions and concerns from employees – and more crucially, to act on them. said Dolly Parton. Hmm, cut though it with a laser focus.

Reputation 62

Reputation Meeting Internal International 62

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. Quigley and Wright jump into the report to review some of these trends in more detail.

Communications 78

Communications Employee Internal International 78

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. PitchBook says the company raised three rounds and grew to 210 employees. Cision US Inc.

Publicity 86

Publicity Survey Enterprise Pitching 86

NewsWhip

JANUARY 26, 2023

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. There are several ways media monitoring tools can be meaningful to a brand like McDonald’s, but there are a few areas the team specifically likes to focus on.

Communications 78

Communications Local System Data 78

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. Layoffs at internal comms platform.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 100

Interviews Publicity Technology Social Media 100

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Employee advocacy is therefore definitely worth considering for your strategy. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Employee advocacy is therefore definitely worth considering for your strategy. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). And here we go the PR Tech Sum for the month of June 2022…. The report is based on a global survey of its employees. million in revenue in Q1 2022 , “an increase of 23.1% Indeed, I’m hoping I am.

Software 86

Software Pitching Internal International 86

Sword and the Script

FEBRUARY 2, 2022

Notified said it can now monitor brand mentions on TikTok. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there.

SEO 135

SEO Content Marketing Marketing Software 135

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

Ethics 73

Ethics Brand Branding Internal 73

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. You may win a battle, but not the long-term impact or reputational challenge. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. What is the most difficult ethical challenge you ever confronted?

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. In 2021, the company says it added 65 new employees bringing its total to 150. Short-form video.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. The deal will close in Q1 2022. Who are all these companies?

Reputation 86

Reputation Technology Tools Data 86

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. Both in 2020 and 2022, Mr. Behar himself was honored as the Best PR Professional in Europe by PRWeek.

Publicity 59

Publicity Crisis Management Leadership Hotels 59