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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

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2022 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

2022 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2022. They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications).

Print 58
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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81
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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

Many of the people running the world’s biggest agencies are almost invisible on the global stage. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. And I still envy you so much. See you soon! . Dima Tutar.

Energy 52
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution.