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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Business is ethical and competent. To that end, NGOs were categorized as ethical but less competent. Stay in your lane.

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3 Principles for DEI Executive Communications in 2024

Stern + Associates

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

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Blowing Your Own Horn Falls Flat. When it Comes to Reputation, Third-Party Validations Bring True Harmony.

Reputation Us

Find Your “ Consumer Reports ” Even if your business is not a major corporation with products or services that garner the attention of prominent evaluators, it is crucial to gather unbiased opinions — to identify your “ Consumer Reports.” According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online.

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Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information

PRSay

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says.

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Book Review: A Century of Spin

Wadds Inc.

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Ethics in public relations practice can be a challenging issue. Miller worked at the University of Bristol until 2021. It’s a polemic takedown of public relations practice.

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