Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. million fake accounts between October and December 2020. PDF download version HTML version.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. This may be complementary product or service vendors, editors at niche publications, bloggers, or others.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. Issues such as the environment, diversity, and mental health, became part of the public conversation and demanded an organisational response.

Corporate 113

Corporate Communications Government Crisis 113

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Michelle Garrett | Garrett Public Relations. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News).

Survey 129

Survey Communications Measurement Internal 129

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Patti is also Forbes contributor and public speaker. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

JULY 9, 2020

Moderated by PRSSA President Carolyn Lok, the webinar was a lively, frank discussion of how professionals and students can be better allies and stewards of diversity in public relations. “In Employees are looking very closely at their organizations and asking, ‘Are they being inclusive?’” she said. “‘Are Are they being empathetic?’

Community 143

Community Communications Transportation Employee 143

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? “PR The results?

Survey 94

Survey Industry Leadership Study 94

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. In fact, she didn’t bring on her second full-time employee until October 2020, about six years after starting the business.

Meeting 97

Meeting Journalism Employee Storytelling 97

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Greg Beaubien is a frequent contributor to PRSA’s publications. For starters, leaders must make sure they are taking care of themselves.

Agency 91

Agency Crisis Communications Consumer 91

Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Global Shifts Are Creating Opportunities.

Energy 62

Energy Government Internal International 62

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

NewsWhip

AUGUST 12, 2021

While both safely completed their spaceflights, each approached the publicity around their respective journeys in slightly different ways. To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. .

Facebook 97

Facebook Travel Instagram Viral 97

Sword and the Script

MARCH 3, 2020

The company says the new code will allow it to address several public relations challenges. The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs.

Leadership 62

Leadership Policies Engineering Technology 62

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. This is an agency model that covers a core group of employees supplemented by senior experts. What’s your wish for the industry as we head towards 2020? Maja has spent two decades working in and reporting on the industry.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. 13) Storytelling the hottest trend in PR in 2018. Read more: New Study: Should Brands Take a Public Stand on Politics? 2) The marketing budget as a percentage of revenue.

Survey 103

Survey Marketing B2B Content Marketing 103

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. This is an agency model that covers a core group of employees supplemented by senior experts. What’s your wish for the industry as we head towards 2020? Maja has spent two decades working in and reporting on the industry.

Interviews 60

Interviews Agency Industry Measurement 60

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. .” ~ Cori Webb , Marketing Director, ChurnZero 3.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. Way back in 2011, some employees at HubSpot had an idea. ” In Q1 of 2020, new leads increased 115 percent year-over-year. We love email,” GE’s Chief Storyteller told us. “It .” There are only 214 million for “b2b software.”

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

For most of 2020, b2b software has had about twice as much interest. Way back in 2011, some employees at HubSpot had an idea. ” In Q1 of 2020, new leads increased 115 percent year-over-year. We love email,” GE’s Chief Storyteller told us. “It .” There are only 214 million for “b2b software.”

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 28, 2022

billion in 2020. 3) lack of employee experience (25%). Effective storytelling improves valuations. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. to approximately $5.5 billion in 2021. B2B sales deals require more interactions than ever.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To They had an obligation to share their knowledge with the public. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To They had an obligation to share their knowledge with the public. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52