Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 106

Media SEO Analytics Analysis 106

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Communications Conversations

APRIL 1, 2021

Outside of that, though, the foundational principles of communication are the same, regardless of your industry. Ensure you know your audience, communicate with clarity, and measure your success. In my book, that’s what networking is all about. The skills are definitely transferrable.

Financial 148

Financial LinkedIn Groups Sports 148

NewsWhip

JULY 21, 2020

Measuring the flight to quality. Figure 1: Iffy Quotient from February 1 – May 1, 2020 Figure 2: Mainstream Quotient from February 1 – May 1, 2020. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% Two figures tell the tale. on February 18.

System 78

System Facebook Twitter Software 78

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

Waxing UnLyrical

DECEMBER 28, 2019

My three words are still my roadmap for 2020. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. How to get started: I wrote a post on how to get started with your measurement program quite a while back.

Exercises 62

Exercises Measurement Enterprise Technology 62

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s a former colleague and friend and currently heads communications for the Auto Care Association. She’s my guest on this first edition of the Off Script Q&A series of 2020. Have you ever heard of telematics? will be equipped with it (opens in PDF).

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. The fourth book, Celebrating BAME Talent is published today in digital and print formats. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. This class also was the foundation for my social media book. If you would have told me not only I would have had a book out in this decade, but several (self published and two w/ TopHat), I would have been really surprised. Let’s make 2020 the best year yet!

Social Media 56

Social Media Conference Travel Internal 56

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Or do you prefer more of an improvisational, not measuring or prescribing to a formula and just seeing what works? Hank Williams Sr.’s

Storytelling 60

Storytelling Writing Conference Radio 60

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. PR measurement. PR measurement.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

MARCH 1, 2022

Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. years, having joined in September of 2020. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

NewsWhip

NOVEMBER 15, 2020

Using the Iffy Quotient’s daily details pages ( one example from June 11, 2020 ), we analyzed a sample of the most popular URLs on both Facebook and Twitter from Iffy sites and OK sites from May 1 – July 16, 2020. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design.

Social Media 78

Social Media Trends System Facebook 78

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. That data is from the 2020 PRCA Census. This is my CommsHero presentation. Good afternoon.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020.

Pitching 84

Pitching Survey System Technology 84

NewsWhip

MARCH 24, 2021

This is the companion piece to our previous post on the hottest topics on social media during the onset of summer 2020. presidential election were three frequent topics of popular news items from both trustworthy (what we call “OK”) and Iffy websites, when measured by their popularity on Facebook and Twitter. and the U.S. James Park.

Trends 78

Trends System Social Media Facebook 78