Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 128

Technology Study Communications Survey 128

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

DECEMBER 21, 2021

Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. But we’re all interested in keeping up with industry trends — and with continuously improving our craft. In one trend we’ve seen, clients are looking for PR programs that support sales goals.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health, part of Publicis Groupe S.A.,

Crisis 164

Crisis Ethics Publicity Marketing 164

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 125) “I managed the public profile of my company and my leadership team in all outlets.”. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Employee 148

Employee Print Writing Survey 148

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

OCTOBER 31, 2019

For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. Other times she talks about leadership. It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. Not in 2019. Sometimes she talks about compassion. It feels authentic.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Communications Conversations

OCTOBER 15, 2019

That’s how important they are in 2019. Lean on trends, research and case studies. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Paul, I thought I’d ask a few of them what they suggest for tips to reach media in 2019: Keegan Shoutz, PR, Best Buy.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

JANUARY 31, 2023

The company says “users will be able to receive judgment-free feedback on their performances during practice media interviews; the technology will denote trends in filler word usage, eye contact” and body language. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.”

Software 78

Software Case Study Technology Tools 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. ” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. Here are three main takeaways from their report: 1.

Trends 150

Trends Communications Employee Enterprise 150

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. 3 PR Trends in Tactics, Measurement and Organization. content marketing (64%).

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Gerry served in leadership positions at Producers Forum Inc., Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Here’s what the Crenshaw team was most thankful for in 2019. In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. Executives like these truly put the “leader” in thought leadership! CHRIS HARIHAR, PARTNER. I’m thankful for adtech.”.

Conference 156

Conference Employee Retail Trends 156

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Sword and the Script

FEBRUARY 16, 2019

It’s not the only study to point to this trend. Citing a survey with 400 respondents by the talent agency, The Creative Group, the Bulldog Reporter noted: “60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019.”. Growing any team is a leadership challenge.

Creativity 77

Creativity Study Survey Advertising 77

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Corporations such as Microsoft and Walmart have also shown interest in acquiring the platform.

Strategy 86

Strategy Viral Social Media YouTube 86

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? How are you working to continue this trend? There are two levels to it.

Internal 66

Internal International Conference Public Affairs 66

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Blogs, including independent and corporate blogs, can be credible. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? Corporate positions tend to pay more than agency positions. How long is the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

MAY 10, 2018

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. At his best, he influences corporate culture and behavior by advising how decisions and actions will be perceived and covered. How is a business viewed in the community?

Corporate 136

Corporate Reputation Pitching Trends 136

Stern + Associates

DECEMBER 6, 2022

Research on global economic trends and fiscal decisions around management practices and workplace models – particularly in times of uncertainty – is more important than ever according to Stanford University economist Nicholas Bloom. President of Simmons University, Lynn Perry Wooten is a crisis leadership expert.

Energy 62

Energy Government Policies Leadership 62

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. Social listening involves observing and interpreting digital conversations to better understand emerging trends.

Financial 190

Financial Reddit Advertising Advertising 190

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Let these trends influence your latest goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 91

Social Media Marketing Media Creativity 91

NewsWhip

MAY 27, 2021

NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. So, these insights really allowed us to get ahead of the trend and give our stories some meat and some sticking power. And, that’s what we do.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. This trend will impact all publishers. Marketing predictions. Efficient marketing execution and measurement. Time to focus on blocking and tackling.

Marketing 168

Marketing Employee Content Marketing Training 168