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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 170
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Why You Should Consider Applying for the PRSA Board of Directors

PRSay

While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel.

Education 122
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! But AI is not just in your consumer life.

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Exploring the modern corporate communication function

Stephen Waddington

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Digital Sales & Marketing World.

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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

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5 Tips to Effectively Engage Generation Zers

PRSay

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. I have even witnessed at least one agency who has taken this approach.