PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis.

Crisis 164

Crisis Ethics Publicity Marketing 164

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. Something interesting to note is 58% of CES2021 media were international reporters. CES boasts a growing, diverse audience.

Data 75

Data Automotive Transportation Mobile 75

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 46) “Help transit agencies communicate to the public.”. 57) “Change consultant.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Is this the start of a new business model for PR agencies and consultants?

Software 86

Software Pitching Internal International 86

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. Earlier this month we attended the 2019 Teen Vogue Summit in Los Angeles. I started at Konnect as a PR intern from a foreign country years ago and worked hard to grow into my role within the agency.

Fashion 75

Fashion Comparison Instagram Social Media 75

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? Send it around internally. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Give our services a try. Repurpose it.

Media Relations 113

Media Relations Media Survey Pitching 113

Stephen Waddington

NOVEMBER 5, 2019

We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. It’s an area where the PR industry has lacked leadership and been slow to provide guidance. The international influencer marketing market is expected to grow from £4.5 billion in 2019 to £18.4 billion in 2019 to £18.4

Insurance 68

Insurance Insurance Government Advertising 68

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. Last year, it became increasingly evident that we had outgrown our existing website.

Web 60

Web Internal International Storytelling 60

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Workflows : Internal and external workflows were used to run all marketing campaigns. Lead generation: HubSpot landing pages and forms captured leads.

Case Study 92

Case Study Study Brand Branding 92

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PR 20/20

JUNE 25, 2019

One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. Internal communications and events. Gallen (Source: Microsoft , 2019). Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Host: How did you come up with the name M3?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

DECEMBER 9, 2021

Unlike a lot of brands in 2019 that failed to do so. Has your management or leadership team had to get involved? And remember, crises’ are not only public-facing as they can start within your company – internal comms should be covered too! The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Gerry served in leadership positions at Producers Forum Inc., Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 194

Writing Communications Marketing B2B 194

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people.

Internal 66

Internal International Conference Public Affairs 66

PRSay

JUNE 15, 2022

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). an NGLCC-certified LGBT Business Enterprise.

Policies 164

Policies Community Corporate Enterprise 164

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

FEBRUARY 16, 2019

2) Marketing leaders add creative headcount and build in-house agencies. A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal.

Creativity 78

Creativity Study Survey Advertising 78

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Influence is leadership. What is the most difficult ethical challenge you ever confronted?

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years.

Study 116

Study Survey Infographics B2B 116

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Answer: wherever we want. Content Creation.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. 3) You’ve worked both on the agency and the client side in PR. Fast forward to 2019, and coverage earned online is king.

Brand 109

Brand Branding Reputation Corporate 109

PR 20/20

AUGUST 16, 2018

IMPACT Live is an annual, single-track digital marketing conference that brings together marketing professionals that range from agency CEOs to content coordinators to marketing directors to discover the latest in inbound. Marcus Sheridan ( @TheSalesLion ), Acclaimed International Keynote Speaker. “We

Conference 40

Conference Leadership Agency Community 40

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 17% more likely to be expanding beyond traditional agency partners.”. “18% Corporate positions tend to pay more than agency positions. 30) Companies build in-house creative agencies.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

DECEMBER 20, 2018

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. But what about the leadership development plan, whether for you as a leader, or your next tier or leaders-in-training?

Leadership 85

Leadership Training Agency Groups 85

ImPRessions - Crenshaw Communications

MAY 10, 2018

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. Actually, PR involves critical thinking, business smarts, and often a deep partnership with internal or external clients. PR is not an intellectual pursuit.

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

DECEMBER 18, 2018

That led to a gig with an agency and eventually out on her own with a consulting business. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111