Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. My degree is in mass comm and I went to school for a career in radio. My first internship was at the North Atlantic Treaty Organization.

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 64

Communications Marketing Radio Airlines 64

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Stephen Waddington

MAY 14, 2018

Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Therein lies an advertising opportunity.

Publicity 84

Publicity Marketing Google Radio 84

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018.

Radio 76

Radio Customer Service Small Business Analytics 76

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. So, any platform you adopt should have the ability to track brand sentiment, earned media value, geographic location, etc. Please feel free to reach out today. Until next time!

Media 60

Media Marketing Analytics Television 60

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. It’s an area that brands should investigate. #6 TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Communications Conversations

FEBRUARY 2, 2018

I’ve been following along online all week to see what brands are up to. And, just yesterday, I snuck over to the Mall of America over lunch to check our more activations and see “Radio Row.” How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018.

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. As the name suggests, it’s a fairly simple KPI: the number of people who saw the piece in which your brand was mentioned. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. It’s the most popular brand, and most are very affordable (under $300). Think about your podcast like a talk radio show—the more interesting the topics and guests, the more listeners you’ll have.

Corporate 103

Corporate Banking Resources Radio 103

wiredPRworks

JUNE 10, 2020

According to the Entertainment Software Industry, 2018 was a record-breaking year with total video game sales exceeding $43.4 This innovative computer service provides online facilities for real-time interaction with other computer users, from entertainment, politics, gaming, radio, and more. Video Game Industry Statistics.

Video 52

Video Local Tools Conference 52

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. 1) How would you characterize the state of marketing in 2018? b) I learned how ruthlessly competitive big brand marketing is. Here’s a simple exercise to show the power of a brand.

Technology 61

Technology Marketing Retail Interviews 61

Deirdre Breakenridge

JUNE 27, 2018

In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. Customers today are inclined to select brands that stand for what they believe in and what they value. The Biggest Changes for Marketers in a New Era of Global.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

MARCH 3, 2020

Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., Cision too said it has expanded its partnership with TVEyes to allow its customers to monitor for mentions of their brand in more than 25,000 podcasts.

Pitching 78

Pitching Instagram Survey Data 78

Contently - Strategy

FEBRUARY 8, 2022

In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further. Marketers shift their stance on targeted ads.

Advertising 138

Advertising Advertising Privacy Apparel 138

Mark My Words

MARCH 3, 2021

She groomed Meghan for years before landing their chat — and received an invitation to the royal wedding in 2018 after only having met the duchess once. There is a lot for her brand to lose if the interview is just a bit of a patsy exercise. But Meghan and Harry may have been a little shocked by their chat with Oprah.

Film 60

Film Interviews Exercises Radio 60

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Maxim Behar

SEPTEMBER 4, 2023

Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. This is not possible in print, on TV or radio stations. Let me put it this way - all of us on social media are trying to build a brand. the most important thing is. The latter usually happens in seconds.

Social Media 52

Social Media Media Writing Web 52

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JUNE 4, 2019

billion in 2018, which is “represents double-digit growth from the prior year.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. To do that, you need a strong brand story.”. 2) Cision grows revenue and net income.

Software 108

Software Reddit Marketing Survey 108

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 98

Social Media Marketing Media Creativity 98

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. Burrelles has been working to modernize both its brand and technology.

Software 105

Software Analysis Data Tools 105