Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Newspapers 178

Newspapers Industry Print Journalism 178

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week.

Media 76

Media Journalism Radio Print 76

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Social Data. Want to know what type of content earns the most shares on social media?

Data 144

Data How To Storytelling Analytics 144

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 114

Survey Agency Report Corporate 114

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. Success in Numbers.

Video 68

Video Mobile Consumer Advertising 68

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

PR Conversations

FEBRUARY 28, 2018

If you have views on this topic, then add a comment here or on social media. Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). Dr Kevin Ruck. Co-founder, PR Academy.

Training 65

Training Ethics Data Analysis 65

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. The State of the Media report by Cision was released this week and provides a window into what’s on the minds of reporters. 51% said, “‘getting it right’ was most important to their [media] organization”; followed by “revenue” (34%), “exclusivity” (10%) and “being first to publish” (5%).

Survey 91

Survey Journalism Study Pitching 91

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Maxim Behar

JANUARY 31, 2024

And… also to reach the honor in 2017 to be officially inducted into the PR Hall of Fame in London as the first Eastern European ever in the history! Inspired by Winston Churchill's “You can achieve a lot of things with journalism, but you must know when to quit”, he embarked on a new venture—a one-man-show advertising company.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. They are the masters of words and visions and in the modern world, wisdom comes from social media content. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

MAY 28, 2023

Why, in your opinion, has your company managed to earn the lead position in the field of public communications and media contacts? I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. it's completely different.

Education 52

Education Meeting Course Creativity 52

Sword and the Script

DECEMBER 24, 2019

Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”. Advertising is a distant third. Meanwhile, 84 percent say A.I.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined.

Local 112

Local Report Newspapers Government 112

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined.

Local 59

Local Report Newspapers Government 59

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. Schnatter owned about a third of all Papa John’s shares, and reportedly resisted removing his face from advertising.

Crisis 63

Crisis Marketing Training Employee 63