Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. The firm says it surveyed 1,055 bloggers and published the report late in 2016. The caveat is that merely writing longer blog posts doesn’t necessarily mean better quality. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Webinar library. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. But the thing is, in 2016, geography shouldn’t limit you. Take notes (yes, write in your book). 2016 Goals,” it says.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Source: Content Marketing is the New Conference ).

Survey 178

Survey Marketing B2B Study 178

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JULY 16, 2016

The good news is you can write less often and still benefit.” Also see: One Bold Content Marketing Prediction for 2016. If you enjoyed this post, you might also like: The Most Popular Day for B2B Webinars and other Best Practices. 1500–2000 words with lots of value. John Jantsch of Duct Tape Marketing.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

PR 20/20

MARCH 30, 2016

Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. How to Write a Blog Editorial Calendar. The Blogging GamePlan: How to Write a Knock-Out Post.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. Agility PR Solutions is a subsidiary of Innodata Inc. NASDAQ: INOD ).

Pitching 62

Pitching Analysis Report Video 62

Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Cision Webinar: Set Yourself Up for Holiday Gift Guide Success. Issue Date: 11/22/2016. News: 8/24/2016. Features: 8/24/2016.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Contently - Strategy

NOVEMBER 12, 2018

Steve Kamb, a writer and entrepreneur I admire, began writing blog posts about health and fitness while working a day job that drained him. Kamb told Forbes in 2016 that his initial content didn’t connect with an audience. I wrote articles I loved to write and wanted to read myself, and hoped others would feel the same.”

Content Marketing 111

Content Marketing Company Strategy How To 111

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . The University of Michigan did an excellent piece recapping this, which Ben and Paul discussed in the webinar. .

Web 78

Web Comparison Facebook Community 78

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. Webinars are one of the most engaging, personable types of content. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. It started far too early (9 am) for me, so it’s possible I hallucinated the whole thing. For years, people have predicted that text content was about to die.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. Webinars are one of the most engaging, personable types of content. But let’s be real — it’s not sexy.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

NOVEMBER 29, 2016

Re-write white papers as long form contributed articles. Review webinars for pitch ideas, contributed articles or guest posts. Review webinars for pitch ideas, contributed articles or guest posts. Repurpose archived webinar recordings for blog posts and contributed content. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60