article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259
article thumbnail

2016 – A Year in Traditional Media

Shift Communications

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Julie Staadecker, Account Director.

Print 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views.

article thumbnail

6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120
article thumbnail

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Paid reach has its place, but we’re still chasing “viral” or highly shareable content. As election 2016 showed, social media has arrived as a primary news source. Make it simple and specific, you can add drama or something startling later, but get your story’s “promise” down before you start writing.

B2B 120
article thumbnail

Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64