Cision
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
Sword and the Script
APRIL 5, 2016
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.
Buchanan PR
OCTOBER 5, 2023
In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. McDonald’s featured “seemingly ranch” on their mobile app and the Empire State Building lit up in “ketchup and seemingly ranch” colors as a nod to the joke.
Cision
APRIL 17, 2015
Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).
Prohibition
SEPTEMBER 13, 2022
Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.
Cision
MARCH 24, 2016
With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises. In fact, according to Edelman’s 2016 Trust Barometer , 78 percent of people trust their peers, while 49 percent trust CEOs. You need to have influencers on your side.
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