2016 Consumer Mobile Viral 
Cision
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
Buchanan PR
OCTOBER 5, 2023
In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. McDonald’s featured “seemingly ranch” on their mobile app and the Empire State Building lit up in “ketchup and seemingly ranch” colors as a nod to the joke.
Prohibition
SEPTEMBER 13, 2022
Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.
Beyond PR
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
MaccaPR
AUGUST 26, 2015
By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Stay tuned in 2016! What ensued was the creation of a 53-foot-long Mobile Mooseum. When customers get this rare glimpse, they tend to feel more connected to the company.".
MaccaPR
SEPTEMBER 13, 2016
But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.
Contently - Strategy
DECEMBER 1, 2021
You don’t have to design anything, worry about how a piece will look or behave on mobile, or consider an image’s impact on loading times. faster than mobile browsers across regions, and Facebook users open 52 percent more articles when published on the native platform, as opposed to shared via a web link.
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