The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Smart PR pros will investigate how their brand (or clients) could tap into this trend.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Smart PR pros will investigate how their brand (or clients) could tap into this trend.

Trends 100

Trends Skype Digital PR Guidelines 100

Marketwired

JANUARY 5, 2016

Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. Take a look at our suggestions for staying on top of your PR game in 2016. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. Here are three trends you need to follow and why doing so will help you better reach your audience: Want more insights on the latest media trends? Get Cision’s free State of the Media 2016 Report!

Trends 120

Trends Mobile Media Infographics 120

Cision

MARCH 21, 2017

In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Infographics 280

Infographics Industry Media Consumer 280

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016. Cora-lynn (@coralynnyoga) April 18, 2016. Social Media Trends.

Social Media 0

Social Media Marketing Media Customer Service 0

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Online video explosion to continue well beyond 2016. Getting on board with online video” will not be enough in 2016.

Video 40

Video YouTube Web Case Study 40

Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Cision’s 2016 State of the Media Report found that journalists saw multimedia journalism and video- and image-based content as two of the most important trends of 2015.

Survey 180

Survey Infographics Meeting Journalism 180

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience.

Pitching 228

Pitching Agency Social Media Creativity 228

MaccaPR

FEBRUARY 2, 2016

Here are six trends we’ve identified that will ensure your next sponsored blogger campaign is set up for success! Trend #1: Blogging is now a full-time job. Trend #2: Bloggers maintain bonafide editorial calendars and plan content well in advance. (Yes, Trend #3: Tightened non-compete timeframes are the new reality.

Trends 48

Trends Blogging Brand Branding 48

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. Staying on top of the latest trends is one part of the equation. the importance of online reputation management. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

Cision

FEBRUARY 15, 2016

When planning your brand’s conference, think about what interests your target audience, including any emerging best practices or trending topics. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Brainstorm and Plan.

Conference 120

Conference How To Infographics Leadership 120

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

MARCH 8, 2016

Go beyond identifying trending topics and breaking news. Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia.

How To 84

How To Pitching Survey Comparison 84

Cision

APRIL 6, 2016

The 2016 NCAA men’s basketball tournament had no shortage of storylines thanks to bracket-busting buzzer-beaters and logic-defying Cinderellas. Why does all this matter to brands?

Infographics 120

Infographics Apparel Sports Software 120

Buzzstream

DECEMBER 5, 2023

Distribution is the hardest challenge in a world with too many products, too many services, and too much content, and this is especially true in 2016. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

JUNE 2, 2017

Cool infographics. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics. Expect to see more of these technologies and trends emerge in digital marketing automation tools and beyond. For content, this included: Listicles. Big full-screen images. Curated video content.

How To 198

How To Real Estate Web Case Study 198

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. UnifiedSocial.com offers this great infographic on driving social success via mobile. comScore 2016 U.S. 2 – Identify Your Brand Voice.

Social Media 112

Social Media Media Mobile Pinterest 112

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Every asset – text, photo, visual, infographic – should be thoughtful.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Every asset – text, photo, visual, infographic – should be thoughtful.

Infographics 100

Infographics Video Case Study Print 100

ISEBOX

JANUARY 6, 2016

So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. Trending Industry News. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Team Member Profiles.

eBook 70

eBook Case Study Product Launch Content Marketing 70

PR 20/20

JANUARY 19, 2016

The following is a guest post by Meaghan McBee. Meaghan is the Content Marketing Manager for ZenContent , a company that provides tailored, quality content for brands of all varieties. Say hi on Twitter or connect on LinkedIn.

Content Marketing 40

Content Marketing Infographics Trends Marketing 40

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. by Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. it’s our duty to seek out and test the hottest trends to make our content stand apart from the rest. Continue on the video trend. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. This study was conducted by email in June 2016. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing.

B2B 63

B2B Study Marketing Survey 63

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Of course, all of this comes with a cost….

Consumer 48

Consumer Infographics SEO Blogging 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. For example, if your business released a statistically significant survey or data-rich industry trends report, a webinar that breaks down what it means would be useful. 10) Create an infographic based on key points. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Communications Conversations

APRIL 4, 2016

They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Blog posts, on the other hand, tend to be more visual. They include big visuals of people and and products. They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60

Beyond PR

JUNE 2, 2017

Cool infographics. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics. Expect to see more of these technologies and trends emerge in digital marketing automation tools and beyond. For content, this included: Listicles. Big full-screen images. Curated video content.

Real Estate 57

Real Estate How To Web Case Study 57

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. The top trend in media right now is the evolution of the multimedia journalist. Tip #1: Tell Your Story with Pictures. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40