ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Cision

FEBRUARY 15, 2016

Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Build interest leading up to your event by focusing on the individual thought leaders presenting at your conference. . Announce and promote conference panelists.

Conference 120

Conference How To Infographics Leadership 120

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

MARCH 8, 2016

Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Survey The People.

How To 84

How To Pitching Survey Comparison 84

5W PR

OCTOBER 9, 2017

In fact, it is often better to consolidate and set yourself up for success on fewer social channels rather than spread yourself too thin by trying to be present on them all. It is all about presentation, and sometimes even what you name a recipe. UnifiedSocial.com offers this great infographic on driving social success via mobile.

Social Media 112

Social Media Media Mobile Pinterest 112

Sword and the Script

APRIL 13, 2019

As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal. Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016.

Study 114

Study Survey Infographics B2B 114

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. by Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PRSay

MAY 18, 2016

If you can present the data in the form of high-quality multimedia, it will only increase your chances of gaining coverage. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

OCTOBER 22, 2016

According to a MarketingProfs piece titled, How Google Search Has Changed in 2016 [Infographic] by Ayaz Nanji the number of results on page one has dropped: “Whereas Google used to almost always display 10 standard, text-based organic results on its first page, the search engine now usually presents fewer results: 8.59

Web 60

Web Google Mobile B2B 60

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Jeff Perkins (@jeffperkins8) December 7, 2016. Most social media-savvy speakers these days have tweetable moments already baked into their presentations. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Last week, at the last minute, an opportunity to attend a day at Social Media Week Chicago thanks to WiredPRWorks presented itself. Infographics offer an engaging way to share statistics, tell a story or show a process.

Social Media 40

Social Media Media Infographics Storytelling 40

Cision

MAY 29, 2017

billion in 2016. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. billion in 2014 to 2.17 billion by 2020. Offer Variety.

How To 129

How To Content Marketing Engineering Advertising 129

ISEBOX

APRIL 27, 2016

Read the results for yourself in this handy infographic – but suffice to say, having a newsroom for your company has never been more important in a crowded content world. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Presspage

AUGUST 15, 2017

In particular, two major recent shifts in social are of note: Shift away from organic to paid In 2016, organic reach on Facebook fell by 52%, demonstrating that the social media platform’s algorithm has steadily shifted away from an organic reach towards a paid model.

Technology 115

Technology Big Data Video Data 115

PR 20/20

MARCH 30, 2016

During the hackathon, Paul presented the six-step planning model and facilitated group brainstorming to identify campaign ideas with the greatest probability of success. 15 Free Infographic Templates in PowerPoint. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful? Source: Code of PR Ethics? ).

Survey 176

Survey Marketing B2B Study 176

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To 48

How To Media Print Real Estate 48

Sword and the Script

APRIL 4, 2017

Yet studies like this don’t always explore the less tangible, but equally important cultural effects: When sales and marketing are working as partners, there’s less finger pointing which presents the opportunity to focus on strategic improvement rather than constant fire drills. * * *. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. AI however can analyze a lot of data and present recommendations on how to humanize client engagement based on the personality of your buyer. Indeed, my own predictions are at the very bottom.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 30, 2017

billion in 2016. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. billion in 2014 to 2.17 billion by 2020. Offer Variety.

How To 40

How To Engineering Content Marketing Advertising 40

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. It does depend on how you present the findings though. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.

LinkedIn 100

LinkedIn SEO Infographics Data 100