article thumbnail

Infographic: What’s the State of the Media in 2016?

Cision

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.

article thumbnail

Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.”

article thumbnail

How to Write High-Quality Press Release Content

Cision

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. Use Multimedia Assets to Engage Your Audience — and Avoid Boring Them. Use multimedia.

Writing 310
article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. It’s pure storytelling. Make case studies more visual.

Video 149
article thumbnail

Kick-Off 2016 With These Top Posts

Solo PR Pro

Happy 2016! For others, 2016 is the year they make the leap into independent consulting. The post also includes downloadable key message formats and detailed message mapping templates, along with an accompanying 25-page ebook to help you craft your own messaging, exclusively for Solo PR PRO Premium members. The Results Are In!

article thumbnail

The Case For and Against Gated Content and Registration Pages

Sword and the Script

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. Blocking the competition.

B2B 120