Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that).

Blogging 69

Blogging Strategy How To Writing 69

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Leverage micro-moments.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JULY 16, 2016

Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing. Content marketing continues to grow as a trend. Also see: B2B Solved the Biggest Content Marketing Challenge Yesterday .

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

APRIL 2, 2019

Then they program these rules into an electronic billing system that reads invoices and automatically rejects those invoices that are out of compliance with the OCG. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. Okay, it’s probably not quite that easy.

Agency 92

Agency Trends Marketing Survey 92

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that).

Blogging 40

Blogging Strategy How To Writing 40

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain. There must be a better way.

Marketing 53

Marketing Enterprise Print Film 53

ZudePR

JULY 20, 2016

That’s everything I know/own, digitally, stored in a familiar electronic filing system. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. A melting pot of traditional media relations, SEO, content marketing, blogging, web strategy, link-building, email outreach, crisis management skills.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR 20/20

DECEMBER 6, 2016

How the data is translated depends on how the system’s creators code its translation rules. In other words, you “teach” a NLG system the relationships between data points. These NLG systems already exist. However, they generally require extensive work to tailor the system to particular content needs.

Content Marketing 40

Content Marketing Marketing System Technology 40

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

PR Conversations

MAY 24, 2016

In his seminal book the System of Professions, published in 1988, Abbott notes that: Out-mobility is high in nearly every American profession except pharmacy and dentistry. This implies that retention and recruitment are less of an issue with in-house employment than in consultancies, which would not be surprising.

Publicity 41

Publicity Agency Study Mobile 41

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. According to the 2016 Social Media Examiner survey , at least 63% of marketers plan on increasing their use of these social networks this year. SproutSocial.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Businesses are compelled to build systems for taking that message directly to a target audience. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? The point is advertising is not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

FEBRUARY 21, 2017

Developing and implementing a lead process for sales and marketing objectives is absolutely necessary to navigate the inherent challenges of a complex process, disparate data, and variable systems. Now, more than ever, marketing is a discipline requiring vigilance, strategy and smart data management.

Marketing 64

Marketing System Data Tools 64

Beyond PR

MARCH 15, 2016

The best creative managers know how to fashion visuals that are both attractive and functional, while creating a rich and consistent visual story across your website, events and individual pieces of content. Multi-channel Master: It’s not enough to develop strategy, systems, processes and content. And now, we need your help!

Marketing 40

Marketing Storytelling Fashion Technology 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In other words, your life is already machine-assisted, and your marketing will be too. The Marketing Machine Age. The Need for a Marketing AI Framework.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also a world-leading web strategist, content marketer, author, and speaker. I followed the Getting Things Done system for about six months but fell back into my bad habits.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

. — Jeff Perkins (@jeffperkins8) December 7, 2016. Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. Journalists and Whistleblowers are Being Targeted.

Telecommunications 120

Telecommunications Privacy Software Data 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. These systems support data sets in real-time, and data remains secure in the Cloud. More content marketers will get frequency right.

Social Media 90

Social Media Marketing Media Creativity 90

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72