Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. I believe all signs suggest the future of marketing looks more like public relations.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JULY 16, 2016

Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing. Content marketing continues to grow as a trend. Also see: B2B Solved the Biggest Content Marketing Challenge Yesterday .

Content Marketing 60

Content Marketing B2B Marketing Trends 60

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. Will artificial intelligence automate content creation? These NLG systems already exist. It’s a legitimate question.

Content Marketing 40

Content Marketing Marketing System Technology 40

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. According to the 2016 Social Media Examiner survey , at least 63% of marketers plan on increasing their use of these social networks this year. SproutSocial.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Businesses are compelled to build systems for taking that message directly to a target audience. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? The point is advertising is not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. my day is somewhat at the mercy of the marketing industry. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

SEPTEMBER 21, 2017

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

MARCH 15, 2016

This uptick in multimedia usage requires marketers to evolve their visual storytelling. Work with a designer before you even begin writing to determine what graphics, photos and video your target audience is most likely to act on. Multi-channel Master: It’s not enough to develop strategy, systems, processes and content.

Marketing 40

Marketing Storytelling Fashion Technology 40

Sword and the Script

DECEMBER 13, 2016

. — Jeff Perkins (@jeffperkins8) December 7, 2016. Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire.

Infographics 235

Infographics Case Study Content Marketing Video 235

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. Journalists and Whistleblowers are Being Targeted. Lawmakers in the U.S.

Telecommunications 120

Telecommunications Privacy Software Data 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. These systems support data sets in real-time, and data remains secure in the Cloud. More content marketers will get frequency right.

Social Media 93

Social Media Marketing Media Creativity 93