PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

Video 78

Video Trends Strategy Marketing 78

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Communications Conversations

AUGUST 11, 2017

And where adoption of new approaches and technologies is the norm. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: The way in which Millennials consume news is increasingly fragmented. On the other hand, I see a lot of other people working in the new paradigm.

Media Relations 87

Media Relations Media Local Leadership 87

Norton's Notes

JANUARY 25, 2018

Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. The difference between Alexa and Siri is that one of them is trapped in a phone, according to this article talking to our technology is a far more natural interaction than tapping buttons on a screen.

Video 38

Video Social Media Media Google 38

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. You can monitor Twitter, Facebook, YouTube and Instagram. That’ll add noise to your search results and consumes computing resources for the platform.

Tools 83

Tools Comparison Media System 83

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 192

Marketing Content Marketing Data Social Media 192

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Like some technological teddy. You must turn down time-consuming commitments. Sign Up Now. #1: I had a fuzz in my head.

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology.

Writing 114

Writing Social Media SEO Blogging 114

Presspage

MAY 10, 2017

As a result, a large part of our conversations nowadays are facilitated by technology, initiating a shift from formal written communication to more informal personal communication. Technology has enriched our vocabulary, introducing us to new words such as binge-watching, selfie and abandonware.

Video 109

Video Technology Television Radio 109

PR in High Definition

DECEMBER 14, 2016

Well 2016 wasn’t quite the year we all thought it might be. Pokémon Go’s lifespan was even shorter and showed us the perfect use of gamification technology, but failed on retaining users. YouTubers are now appearing on billboard adverts in train stations making their power of influence soar through the roof.

YouTube 48

YouTube Training Survey Social Media 48

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? So how can your company avoid falling prey to the mistakes that put the $2.5

YouTube 118

YouTube Brand Branding Crisis 118

MaccaPR

OCTOBER 26, 2015

“Can we stop using the term advertising, which is based on this model of polluting (content),” railed Jakeman, who was contemptuous of the pre-roll advertising that precedes video content on YouTube and other sites: “I hate it. million - had become the last successful, worst-polling candidates in the 2016 race. Why do I know that?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48