Mark My Words

NOVEMBER 25, 2020

Fashions change and the beauty brand has taken over from celebrity scents by stars such as Britney Spears or Beyoncé. In February 2016, she relaunched the company as Kylie Cosmetics, with products made in China and California. More than half of sales are ­determined by brand name and 23 per cent by an influencer’s status.

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Instagram Fashion Retail Brand 60

Business Wire

MARCH 7, 2017

The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. Costs associated with influencer marketing As we noted earlier, paying for influencer marketing programming can be done with money, goods, visibility and access. These articles are great!

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Marketing Guidelines Measurement Analytics 156

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? 2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016.

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Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. It’s been an exciting time at Prohibition PR. What with new offices in Chapel Allerton and a raft of new account wins, we need to expand the team.

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Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Instagram: 95.6m.

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Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified makes it really easy to re-publish publicly available user generated content from social media, that works in a fashion similar to publishing news links to a newsroom.

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Communications Conversations

MARCH 29, 2019

Megan started out working in Edelman’ Chicago office, before moving back to Minneapolis to work at Weber Shandwick and Exponent supporting consumer client accounts including Land O’Lakes, Florida’s Natural, WinField, Cargill and more. She left the agency world in 2016 to work at Be The Match on their communications team.

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5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

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Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

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ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. PR folks now have more ways to get their clients’ messages across than ever before. Technology will evolve.

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Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever.

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MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. It takes consumers through the journey the lumber guys went through,” says Haan.

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MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. In short, blogging may not just be a hobby - it can be a livelihood.

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Buzzstream

FEBRUARY 28, 2018

Back in 2016, our slow and steady marketing approach was making good strides. It worked, but it was time consuming to switch from product to product, and of course the cost was not as low as it could be. That’s where BuzzStream came in. Here are three reasons we chose BuzzStream to launch our growth strategy: 1.

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ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Even if 2016 weren’t unprecedented for its family-unfriendly content, it’s not a logical association. This has continued to work well for Kenneth Cole, who uses his advertising and social media to make provocative statements like the “Boots on the Ground” campaign at Fashion Week. The obvious reason was timing.

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PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. In true marketer fashion, we’re always looking to stay ahead of the curve and to learn from the past. Brands Will Connect the Dots Between Offline and Online: Influencers have the power to bridge that gap and marketers will leverage online influencers to spark offline action from consumers.

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Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful.

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Instagram Pitching Media Tourism 74

PR Conversations

APRIL 21, 2016

Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. 2016 Edelman Trust Barometer Employee Engagement missteps . Note its footer line: There is a significant gap between what consumers expect and how companies are performing.

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Beyond PR

MARCH 21, 2016

She will be focusing on the 2016 presidential election from the perspective of a Republican. The fashion and beauty magazine has recently been focusing more and more on covering the 2016 election and is thrilled to welcome Meghan McCain as a regular contributor.

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Mark My Words

MARCH 28, 2022

You’ve got the son of sports and fashion royalty marrying an American billionaire’s daughter, who also happens to be a beautiful actress.” Last year he received £1 million to be the face of the fashion brand Superdry. Last year he modelled for Yves Saint Laurent and recently accompanied his mum to Paris Fashion Week.

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MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Corporate communicators only need to spend a short amount of time at CSRWire or Sustainability Reports to quickly see that corporate sustainability reports come in all shapes and sizes.

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Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short. 17: Wendy Zajack.

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Social Media Marketing Media Creativity 90

Contently - Strategy

MAY 20, 2019

That’s part one of actual empathy in marketing: Patagonia found a match between its values and the values of its consumers. But as it happens, Patagonia makes its sustainability guidelines public, and it even released marketing materials in 2011 nudging consumers to buy their products used.

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Marketing Guidelines Video Brand 99

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). She subsequently developed her own fashion brand and became a successful businesswoman.

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Ethics Communications Print Television 52

HMA Public Relations

DECEMBER 29, 2017

Bill : This comes from a state of mind that I’ve been in very recently as relates to work because, for those who don’t know, we manufacture and sell a bunch of consumer products, sunscreen, shampoo, bio lotion, water, detergent, etc. Amazon To Go High-Fashion. We sell in a number of big box retailers. Bill : Very much.

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