Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Wendy’s has long been known for using social media to spar with its burger competitors.

Insurance 99

Insurance Insurance Social Media Comparison 99

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. Social media, digital video, email, and PR that generates earned media all play a role here. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. According to cision.com, Instagram gets 4.21 07 percent for Facebook.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. With the rise of social media, digital technology, and more, PR professionals have to stretch.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Mark My Words

MARCH 28, 2022

You’ve got the son of sports and fashion royalty marrying an American billionaire’s daughter, who also happens to be a beautiful actress.” Last year he received £1 million to be the face of the fashion brand Superdry. Their younger sister, Harper, is ten, at a private day school in London and not yet on social media.)

Meeting 60

Meeting Fashion Instagram Financial 60

Mark My Words

NOVEMBER 25, 2020

Fashions change and the beauty brand has taken over from celebrity scents by stars such as Britney Spears or Beyoncé. Social media gives the likes of Kylie direct access to adoring fans. In February 2016, she relaunched the company as Kylie Cosmetics, with products made in China and California.

Instagram 60

Instagram Fashion Retail Brand 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

It was a week that saw a nominee boast about groping women in the most vulgar terms, and the news media ate it up. Even if 2016 weren’t unprecedented for its family-unfriendly content, it’s not a logical association. In any public relations program, we look for an idea that sticks in the consumer’s mind.

Publicity 120

Publicity Fashion Twitter Advertising 120

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 117

Software Tools Publicity System 117

Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Seek opportunities to build relationships with key media.

Agency 48

Agency Crisis Management Fashion Social Media 48

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. In true marketer fashion, we’re always looking to stay ahead of the curve and to learn from the past. Brands Will Connect the Dots Between Offline and Online: Influencers have the power to bridge that gap and marketers will leverage online influencers to spark offline action from consumers.

Marketing 60

Marketing B2B Technology Fashion 60

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Rather than a standard room, for example, the media and other influencers found themselves welcomed into a spacious suite, with champagne and strawberries waiting for them.

Instagram 74

Instagram Pitching Media Tourism 74

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? 2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016.

Content Marketing 60

Content Marketing System Google Data 60

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #5: Bloggers promote their own content on social more than ever!

Trends 48

Trends Blogging Brand Branding 48

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. It takes consumers through the journey the lumber guys went through,” says Haan.

Marketing 48

Marketing Video Consumer Agency 48

PR Conversations

APRIL 21, 2016

Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. This should give us an advantage over our competitors, as peeps on social media sure don’t expect enthusiastic marketing and promotions to come from introverted numbers people.

Employee 40

Employee Internal International Corporate 40

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Develop an ongoing social media program that points to key stories throughout your report, leveraging the multi-media and/or infographic elements.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52