The Proactive Report
FEBRUARY 24, 2017
That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.
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ImPRessions - Crenshaw Communications
MAY 18, 2018
Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S.
Stephen Waddington
JUNE 5, 2017
Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. The rise of ad blocking was the story of Meeker’s 2016 report. Brands are increasingly incorporating content created by consumers into their campaigns. 2 Internet usage continues to grow. 9 Talk to me.
Critical Mention
FEBRUARY 22, 2019
AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” CRM enhancement (11%).
5W PR
SEPTEMBER 7, 2017
“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. Partnerships. Honesty is always the best policy.
Communications Conversations
JANUARY 25, 2017
We already see this in so many everyday experiences–customer service, specifically. Everyone’s talking about chatbots and automation–but I tend to think we may see customers giving brands a serious stiff arm when it comes to automating communications in the year ahead. Think about it. It makes it worse.
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