Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Amirite ladies? Here’s some of what we talked about.

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Measurement Meeting Comparison Banking 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S.

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Trends Privacy Data Reputation 157

Flack's Revenge

OCTOBER 18, 2016

But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond. They started in Italy (the website for now is almost entirely in Italian) and have an international focus.

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Groups Study Transportation Technology 120

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I now live in the Tampa/St.

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Ethics Healthcare Government Energy 91

Contently - Strategy

APRIL 17, 2019

When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity. Look at it this way: a fintech startup with 50 employees should have a different mindset than a Fortune 500 bank that has 25,000 employees spread across 40 countries.

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Content Marketing How To Marketing Banking 84

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Bank (nominated by Monica Wiant). Justine Perez joined the U.S.

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Mark My Words

JULY 19, 2016

They had the backing of business leaders and the tacit support from international bodies such as the IMF. As Aaron Banks rationalised the arguments of Leave had “to be crude, clear and forcible, and appeal to emotions and instincts, not the intellect.”. A vote for Labour was to risk the recovery.

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Banking Travel Analysis Engineering 60

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. We can’t just project our positives – we have to employ effective employee comms, internal comms, media relations, influencer relations, leadership comms, and so on, to ensure every stakeholder holds the companies we work with or for in high regard.

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Groups Employee Leadership Examples 62

Sword and the Script

DECEMBER 3, 2016

In fact, one of the sources included below cites The State of Agile Marketing in 2016 , which concludes as much. Yet descriptions of agile, which I have seen instituted as a very precise software development process (see graphic below), are all over the map in marketing. The report identifies seven barriers to agile marketing.

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Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000.

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Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016.

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Ethics Training Financial Survey 70

Waxing UnLyrical

MAY 11, 2016

We did not bank on that sort of measurement opportunity but it happened. It’s alive, measurable and relevant in 2016 and will continue to be in the foreseeable future. Millennial entrepreneur and 2016 PRNews Top Women in PR award-winner, Kate Finley founded her company at age 28. Image: Alexis Brown via Unsplash, CC Zero.

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Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON.

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Reputation Us

SEPTEMBER 7, 2016

From the August 31, 2016 issue of Credit Union Times Magazine. That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. Credit Union Crisis Planning Essential. By Peter Strozniak.

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Crisis Crisis Communications Insurance Insurance 60

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. Great leaders make clear and transparent communication a top priority. When employees are informed, this leads to trust.

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Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

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Marketing Content Marketing Data Social Media 189

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. The first step to not breaking the bank is understanding what factors go into making a media tour.

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Media Television Pharmaceuticals Radio 120

Ethical Voices

JANUARY 22, 2024

If the potential client doesn’t adhere to that, it is certainly an easy decision internally, but then externally, you’ve got to help bring everyone else along, you’ve got to help educate to it. In 2017, we launched what’s now called The Trust Transformation as an internal training program for employees today.

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Ethics How To Training Employee 77

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

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Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I have a simply fantastic wife named Theresa McKenna who is a banking executive in a field that is very hot these days—fair lending. We still don’t drink sweet tea, though.

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Meeting Automotive Engineering Media 65

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. In 2016, that date was April 12. These are the days. Equal Pay Day. Here in the U.S.,

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Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. In 2016, that date was April 12. These are the days. Equal Pay Day. Here in the U.S.,

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

MARCH 4, 2016

So as 2016 has set in, I regularly work on setting up more training (and speaking) programs everywhere, of course, but especially in India. Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. and it’s where my business is heading.

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Training Banking Travel Internal 42

Waxing UnLyrical

MARCH 4, 2016

So as 2016 has set in, I regularly work on setting up more training (and speaking) programs everywhere, of course, but especially in India. Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. and it’s where my business is heading.

Training 0

Training Banking Travel Internal 0

Sword and the Script

AUGUST 6, 2019

That company is one of those point solutions – this is all they do – but if you are spending that kind of bank on attribution, it’s worth your time to compare the solutions and chose the one that works best for you. Anyway, Nasdaq acquired Marketwired in February 2016. marketers, PR, IR and internal communications professionals?to

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Marketing Pitching Corporate Tools 63

PR Conversations

SEPTEMBER 10, 2015

To this seeming backwater Robert shone a dazzling light with experience of PR at the highest levels in the UK Cabinet Office, international PR with De Beers, and in the seemingly glamorous world of PR consultancy. Luckily for me, Robert had taken the South Yorkshire job as a stepping stone to retirement, to be close to the Yorkshire Dales.

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Sword and the Script

DECEMBER 15, 2020

Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”. December 2016: One Prediction Each for PR, Content Marketing and Social Media. Luciana Lima | Vila Galé Hotels.

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Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

Communication Conglomerates Many of the news media outlets across the western world are run by a small number of powerful, influential, international figures who control a large percentage of the media in many countries. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head.

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