10 skills the PR pro of the future will need (revised)
Communications Conversations
FEBRUARY 29, 2016
2016 Skills of the PR pro of the Future. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure video production skills are still in demand in 2016.
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