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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. To that end, this year’s roundup is uh-mazing. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 196
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10 skills the PR pro of the future will need (revised)

Communications Conversations

2016 Skills of the PR pro of the Future. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure video production skills are still in demand in 2016.

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Demand Grows For Media Intelligence and PR Information and Software

Mindful Marketing

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. That should make for some interesting market activity in the coming years.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Clear and present AI “A renewed focus on and commitment to internal communications. Write a 2-4 sentence prediction for marketing and PR in 2024.]

Writing 198
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 105
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 178
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Why (and How) We Launched Our New Website

PR 20/20

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60