Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Delmondo: Primer for Snapchat Analytics. Guest Post by Karen Freberg. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Shift Communications

JANUARY 19, 2016

Courage is about strength of heart, or belief; it is a deep word, an internal word. I was all set to write a blog post proclaiming this as the new way of doing influencer marketing, and just needed some data to prove the hypothesis true. Using IBM’s Watson Analytics, I discovered a hidden nuance in the data. I continued to ask.

Data 60

Data Exercises Analytics Social Media 60

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Analytics changed sports during the Moneyball era in baseball with the Oakland A’s and I truly believe it is the next big trend in Public Relations.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. To that end, this year’s roundup is uh-mazing. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Which means you have to understand data and analytics, another core Digital PR skill). Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Which means you have to understand data and analytics, another core Digital PR skill). Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Which means you have to understand data and analytics, another core Digital PR skill). Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 178

Survey Marketing B2B Study 178

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. What is your favourite occupation in PR? Whatever I’m doing at the time. Strategic planning…. Why do you work in PR?

Energy 53

Energy Measurement Internal International 53

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 4) Business Wire partners with Onclusive for analytics. NASDAQ: INOD ).

Pitching 62

Pitching Analysis Report Video 62

Sword and the Script

JUNE 7, 2016

The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. Top 5 Challenges Facing B2B Marketers in 2016. According to a survey of 266, the top challenges facing B2B marketers in 2016 are: Building market share: 62%; Innovating products or services: 59%.

Survey 60

Survey Marketing B2B Infographics 60

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. So, by fall 2016, I was left with an incomplete book outline. Write data-driven content.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

MARCH 15, 2016

Modern marketers are called on to be buyer-focused and data-driven as they create increasingly compelling content, distribute it over a growing number of channels, and gather analytics for reporting and optimization efforts. You can cast your vote by visiting events.marketo.com/summit/2016/awards and voting once per day.

Marketing 40

Marketing Storytelling Fashion Technology 40

Sword and the Script

AUGUST 6, 2019

The system gives PR pros basic analytics such as how many reporters opened the message, clicked through on your pitch, and saved the message. I’ve used it three times and you can see a screenshot of the analytics below. Insightpool is basically a social media influencer database and Union Metrics provides social analytics.

Marketing 64

Marketing Pitching Corporate Tools 64

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. One tool you should know how to use is Google Analytics. Communicate campaign plans and results to internal and external audiences and secure executive, regional and cross-functional support.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52