ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Internal comms takes center comms stage in hybrid work. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Resolution Blog

NOVEMBER 25, 2015

Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

OCTOBER 25, 2017

With major focus put toward ease of use, new enhancements to analytics include the integration of Analytics and My Coverage pages, empowering comms teams to filter and visualize their data all from a single screen. Pour Your Own Drink. It’s often faster to pour your own drink than to wait in line at a bar.

Communications 73

Communications Analytics Analysis Data 73

ISEBOX

MARCH 18, 2016

Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications. An Enterprise version is slated for release in early 2016.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016.

Study 118

Study Survey Infographics B2B 118

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Doctor Spin

JANUARY 16, 2024

A meta-analytic review. Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. A meta-analytic review. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Measure is the dashboard and analytics. Notified says some customers use this for internal communications too. Users access these functions by logging into the product through a web browser.

Software 117

Software Tools Publicity System 117

Sword and the Script

OCTOBER 1, 2019

The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. 4) Business Wire partners with Onclusive for analytics. Notified (monitoring and measurement).”. (NASDAQ: INOD ). geographic distribution by region.”.

Pitching 62

Pitching Analysis Report Video 62

Shift Communications

AUGUST 24, 2016

In the days of Google Analytics, IBM Watson and Tableau, why are communicators still afraid of data? Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. The question is why?

Data 60

Data Marketing System Google 60

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. Even with a number of ways to measure media relations , there are still tactics that remain difficult to measure due to a lack of specific calls to action.

Media Relations 40

Media Relations Media Measurement Conference 40

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results. Create workflows to streamline internal and external communications. HubSpot’s integrated platform also helps companies streamline internal processes.

Software 47

Software Tools Internal International 47

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Delmondo: Primer for Snapchat Analytics. Guest Post by Karen Freberg. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. data quality and management were the top two marketing technology challenges in 2016.”. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

AUGUST 6, 2019

The system gives PR pros basic analytics such as how many reporters opened the message, clicked through on your pitch, and saved the message. I’ve used it three times and you can see a screenshot of the analytics below. Insightpool is basically a social media influencer database and Union Metrics provides social analytics.

Marketing 64

Marketing Pitching Corporate Tools 64

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As While you will set benchmarks as you begin your measurement program, it should not only be used to see what happened. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 198

Writing Communications Marketing B2B 198

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52