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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

During the shutdown Erika Nardini, the CEO of Barstool Sports, started a podcast from her perspective as a CEO of one of the fastest-growing sports publishers. Check out our list of top advertising and retail podcasts too! While this may not seem like a must-listen for most PR pros, it’s very useful for anyone in B2B tech.

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5 Things You Should Know About Twitter Live Sports

Cision

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Twitter shareholders are optimistic that this will grow audience.

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The Top 10 Sports Stars on Social Media – and Who You Should Be Following

Prohibition

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

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State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook now sports 1.86 This is good news for marketers with a robust Facebook advertising strategy, and very bad news for anyone who is a wallflower at the Facebook ball. User Growth.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

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When Tragedy Hits, Should Brands Take to Social?

Cision

Last Thursday, as disbelief spread across the globe and people started processing the shocking news that 57-year-old music legend Prince had died, brands, businesses, sports teams and others shared in the collective grief that filled the social-sphere. NASA (@NASA) April 21, 2016. Best Buy (@BestBuy) April 21, 2016.

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College Athletes Must Get in Condition for Commercialism

Mindful Marketing

without knowing the sport. The sponsoring organization and its advertising agent should be aware of the target market they’re trying to reach in terms of its demographics, psychographics, and any other identifying criteria. Similarly, one shouldn’t enter paid endorsement without understanding marketing.

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