Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook now sports 1.86 cta] The post State of Social Q4 2016: Facebook Aims For the TV appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 60

Facebook Mobile Retail B2C 60

PR in High Definition

JULY 28, 2022

One example of the power of data in sports is in LaLiga. The sports league is using real-time streaming data generated by hundreds of cameras across stadiums, and deriving levels of actionable insights that were previously simply not possible. From the world of sport, to gaming, energy, medicine, construction, and more.

Analytics 62

Analytics Data Energy Sports 62

ImPRessions - Crenshaw Communications

AUGUST 22, 2016

Well in advance of the Opening Ceremonies, the public relations leading up to the 2016 Summer Olympic Games was mixed at best. PR Losers of the 2016 Olympic Games. At worst, the Rio Games were dogged by controversy and criticism, from dire predictions about the spread of Zika virus, to concerns about crime and overall infrastructure.

Sports 120

Sports Storytelling Training Reputation 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

APRIL 26, 2016

Last Thursday, as disbelief spread across the globe and people started processing the shocking news that 57-year-old music legend Prince had died, brands, businesses, sports teams and others shared in the collective grief that filled the social-sphere. NASA (@NASA) April 21, 2016. Best Buy (@BestBuy) April 21, 2016.

Brand 120

Brand Branding Social Media Sports 120

Presspage

SEPTEMBER 10, 2020

“They search for information on the scenes of fires, shootings, conferences and sporting events. This article was orininally published on PR Daily on February 3, 2016. It will help you benchmark your newsroom in areas such as B-roll and video, responsive design, executive bios and even the “about us” page.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

“They search for information on the scenes of fires, shootings, conferences and sporting events. This article was orininally published on PR Daily on February 3, 2016. It will help you benchmark your newsroom in areas such as B-roll and video, responsive design, executive bios and even the “about us” page.

How To 78

How To Product Launch Conference Newspapers 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Cision

AUGUST 9, 2016

It ’ s 2016. Baseball, football and basketball stars in the early days of sports, before large TV contract revenue, had to take second jobs during the offseason. Imagine your favorite sports stars having to do drywall or bag groceries in the offseason. Everyone is swiping right on influencers. But that ’ s surface.

Sports 0

Sports Travel Brand Branding 0

Mark My Words

AUGUST 27, 2016

Come 2016 and these two sparring partners are still in the line-up. Having spent the last few weeks basking in the Olympic glory of our superhuman sports stars we may be inclined to wince at this cynical formula. The Olympians will ultimately fail if they cannot demonstrate showmanship outside the sporting arena.

Sports 60

Sports Course Publicity Media 60

Mindful Marketing

JULY 5, 2021

without knowing the sport. ” Most people have better sense than Ryan Lochte showed after the 2016 Rio Olympics; still, it behooves every college athlete to understand that by signing an endorsement contract they become more accountable for their actions, including their social media posts, than they ever were before.

Sports 110

Sports Banking Financial Advertising 110

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S.

Banking 113

Banking Sports Financial Corporate 113

Beyond PR

OCTOBER 20, 2016

In the wide world of sports, football fans can be the most fiercely loyal. Learn how to make communications the quarterback of your organization and turn chaos into consistent, meaningful and enduring relationships. WORKSHOPS SET 1: Inspiring Action: The Future of Influence Marketing. Sunday, October 23. 2:45 p.m. – White River H.

Conference 40

Conference Internal International Sports 40

The Stalwart Blog

JUNE 23, 2016

While “bandwagon” fans — those that support the most successful team and/or player of the moment — are nothing new in sports, it was surprising to see so many brands rush into the Cavaliers/LeBron foray. Cholula Hot Sauce (@CholulaHotSauce) June 20, 2016. Ernie Keebler (@KeeblerElves) June 21, 2016. pic.twitter.com/acFx6vGagH.

Apparel 74

Apparel Television Fashion Sports 74

Cision

APRIL 7, 2016

And according to the State of the Media 2016 Report , 18.7 percent) of the journalists surveyed in the State of the Media 2016 Report noted that they use social media to find and build stories. Why the shift? Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets.

Facebook 120

Facebook Media Trends Mobile 120

Cision

AUGUST 15, 2016

Drawing on work from economists David Sally and Chris Anderson, Gladwell explains that the sport of soccer is so collaborative the weakest player on the team can diminish the overall team success. In contrast, an entire basketball team can be carried entirely on the back of a great player like Michael Jordan or LeBron James.

Marketing 120

Marketing Sports Facebook Mobile 120

PRSay

OCTOBER 20, 2016

Learn more about the PRSA 2016 International Conference or register to attend. Known as the racing capital of the world and host of an additional 400 national and international sporting events over the past 30 years, Indianapolis has established its reputation as a major sports and event destination.

Engineering 60

Engineering Sports Local Internal 60

Buchanan PR

SEPTEMBER 19, 2022

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Founded in 2016, Axios is an American news website that produces “smart, efficient news, worthy of your time, attention, and trust.” I perked up, curious to identify the source.

Journalism 52

Journalism Media Financial Local 52

PRSay

MARCH 22, 2017

Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section. In addition to providing PR services for top global sportswear and equipment companies, she has worked with some of the leading sports and entertainment agencies.

Crisis 96

Crisis Sports Television Print 96

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Deirdre Breakenridge

SEPTEMBER 6, 2016

I can see this being used not only in the classroom, but for internships as well to help frame certain projects that may be relevant to help a brand, organization, or even a sports team. Karen is also the author of A Roadmap For Teaching Social Media published in August 2016.

Social Media 150

Social Media Exercises Media Resources 150

Stephen Waddington

AUGUST 11, 2019

I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. The Parliamentary Digital, Culture, Media and Sport (DCMS) Committee led by Damian Collins scrutinised the referendum campaign. It spotlights the need for urgent legislation to govern political campaigning.

Communications 96

Communications Ethics Public Affairs Government 96

Communications Conversations

NOVEMBER 28, 2016

Sports franchises seems like a logical fit for Spectacles. From a social/digital perspective, one of a sports team’s goals is typically to bring fans closer to the team and improve the “fan experience.” Again–Spectacles is IDEALLY suited for sports teams, so this was kind of a slam dunk before it even began.

Brand 60

Brand Branding Sports Trends 60

Mindful Marketing

FEBRUARY 23, 2019

Then a piece of footwear malfunctioned, and the stock price of the world’s most iconic sports brand took a dive. ” The story spread like wildfire over traditional and social media, as sports analysts, basketball fans, and others reacted. Many expressed amazement at the occurrence. Probably not.

Sports 88

Sports Company YouTube Marketing 88

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. The tree sports a beautiful hometown flag and “Nova Scotia Tree” signage for all to see. Many were vicious (think politics) many were untrue (again, think politics) and some were hopeful and encouraging.

Construction 120

Construction Journalism Tourism Local 120

Flatiron Communications

FEBRUARY 8, 2016

As branded sports sponsorships go, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. Budweiser (@Budweiser) February 8, 2016. First, I should remind you just how valued a split second of national TV airtime can be to a sports marketer. Alex Rosenberg (@CNBCAlex) February 8, 2016.

Sports 28

Sports Insurance Insurance Interviews 28

The Stalwart Blog

AUGUST 26, 2016

They did so, not with the ever-common leak-the-details approach of professional sports, but instead with a press release and an unusually puffy piece from a local sportswriter. . Now, the Chargers enter a pivotal 2016 season on the wrong side of public opinion. .

Sports 60

Sports Course Local Pitching 60

Mindful Marketing

JUNE 19, 2021

From 2016 to 2020, revenue from influencer marketing leapt from $1.7 million) Jen Selter – Sport and Fitness (12.8 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 million) Jen Selter – Sport and Fitness (12.8 billion to $9.7 billion, and it’s expected to rise even more, to $13.8

Social Media 81

Social Media Media Fashion Instagram 81

Cision

AUGUST 22, 2016

Take a look at a recent desktop version of this article about the New York Yankees (h/t to Dennis Schaeffer for passing this on): https://www.theguardian.com/sport/blog/2016/aug/18/why-the-new-york-yankees-cant-lose-even-when-they-try-to. And here is the AMP version of the same article.

Mobile 96

Mobile SEO Web Google 96

Beyond PR

JANUARY 16, 2018

Using Cision’s URL tracking, the retailer might notice that content posted directly from the Miami Dolphin’s Twitter handle performed better than coverage from popular sports networks. Edelboim has served as Cision’s President of the Americas since December 2016. Understand How Your Social Campaigns Drive Value.

Data 70

Data Retail How To Sports 70

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Brand shaming has become commonplace. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. Recently, CarMax let us take a look under the hood of a content program that’s driven over $56M in content value over the past year, and come to rank for 1.5 million keywords worldwide. Hero, Hub, Help.

SEO 103

SEO Automotive YouTube Video 103

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Do you know what you’re going to be doing at 8 pm ET tonight? I know what I’ll be doing.

YouTube 40

YouTube Banking Video Sports 40

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Julia Arneson @Julia_Arneson. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

PR in High Definition

APRIL 28, 2016

Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Consumers will have the live-event experience of a concert, show or sports match without leaving the comfort of their homes. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Mindful Marketing

NOVEMBER 16, 2018

Deaf baristas wear “ASL aprons embroidered by a Deaf supplier,” while those who can hear sport “I Sign” pins. The company opened the first one in Kuala Lumpur, Malaysia in 2016. Store employees, 20-25 of whom are themselves deaf or hard of hearing, are fluent in American Sign Language (ASL). or the world.

Education 50

Education Retail Sports Groups 50