Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Whatever the true motivation or longevity, these campaigns are rarely the sole provenance of PR or marketing or advertising teams.

Transportation 71

Transportation Twitter Advertising Advertising 71

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 trillion by 2020.

Television 72

Television Education Groups Community 72

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. According to eMarketers, social media ad spend will quadruple by 2017. Flash forward to 2016: Media reach is shrinking (traditionally). Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” We certainly hope so.

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. With the year dwindling down, it’s time to start looking ahead to 2017. With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers. Where does the time go? All of these posts are neatly organized under a tag called PR Tech Sum.

Analytics 68

Analytics Report Technology Pitching 68

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. I feel like I’m Remy facing Anton Ego in the movie Ratatouille. No pressure, right? That’s what I thought. There were some challenges involved with this. But, this advanced class is going to be pretty awesome.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. WooPitch (@WooPitch) March 30, 2017. 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. daily | ~15 minutes).

Marketing 85

Marketing B2B Interviews Content Marketing 85

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. Native ads are not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. We recommend that our clients advertise on at least one of their social channels to their target market. Wise content marketers can consider participating or even creating a Google+ Community. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Insight from @On24 #On24roadshow. 1) Publish a monthly roundup post. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. It is not just individuals looking to profit from dishonest communication practices. Stop funding fake news.

Financial 192

Financial Reddit Advertising Advertising 192

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

HMA Public Relations

DECEMBER 29, 2017

So, my first prediction is, I think in 2017, we started to see, you know, Chinese manufacturers and sellers come on to Amazon in a somewhat meaningful way. That was on 2016 maybe, you saw a little bit of that, and in 2017, you started seeing them actually come on. Today, November 17th, 2017. I’m just talking.

Retail 49

Retail Facebook Real Estate Google 49