Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

Remote PR Jobs

SEPTEMBER 25, 2023

One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. Most recently, Heineken faced pressure to withdraw its ad featuring the slogan “Sometimes, lighter is better.” African American, 2.6%

Agency 100

Agency How To Survey Employee 100

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. About the Authors.

Automotive 96

Automotive Study Report Transportation 96

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. PRSAICON #goingrogue #LRNSMPR.

Social Media 120

Social Media Conference Media Corporate 120

The Resolution Blog

NOVEMBER 6, 2015

It’s about building trust, enhancing reputation, telling great stories and engaging with users. The new opportunity for PR lies in reaching outside its comfort zone” Having real-time information on how consumers are interacting with a brand allows marketers to continually strengthen their outreach.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

It’s about building trust, enhancing reputation, telling great stories and engaging with users. "The new opportunity for PR lies in reaching outside its comfort zone" Having real-time information on how consumers are interacting with a brand allows marketers to continually strengthen their outreach.

Marketing 120

Marketing Advertising Advertising Consumer 120

Prohibition

JULY 23, 2019

Our friendly local, Leeds Beckett University, recognised that they could provide more information from the point of offer accepted to enrolment. The #WeAreInternational campaign aimed to highlight the crucial value of international students to the UK. Leeds Beckett University: 100 days to go Freshers Countdown. Watch the video here.

Social Media 54

Social Media Media Education Internal 54

Barokas

MAY 30, 2017

With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace? So, it seems that some press people actually want a release to get the relevant information they need to make an informed decision about whether they will pursue a story or not.

SEO 68

SEO Pitching Corporate Report 68

Stuart Bruce

MAY 29, 2015

Attention and reputation boost from annual report. Private companies face no such obligations and indeed frequently want to be secretive about disclosing financial and business information that they don’t legally have to. Clicking on them reveals more information and a link to the full annual report to customers.

Report 60

Report Financial Corporate Reputation 60

Stephen Waddington

MAY 2, 2018

I first met Iliyana Stareva in Dublin in October 2015. She’s earned a reputation as a forward thinking practitioner in marketing and public relations. It’s clear, concise and highly informative. I sought her out on a visit to the city after reading her blog, and seeing her work at HubSpot on the Inbound PR model.

Blogging 61

Blogging Agency Meeting Web 61

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.”

Insurance 40

Insurance Insurance Financial LinkedIn 40

wiredPRworks

JUNE 17, 2016

For more information on Forum Forward 2016 and to register, go to forumforward.org. Barbara Rozgonyi: Motivational Marketing Speaker and Trainer. “Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Can't make it in person? Let’s go!!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Monday October 12th, 2015. Tuesday October 13th, 2015. Tuesday October 13th, 2015. Wednesday October 14th, 2015. This is will be my third IMEX conference. At IMEX America 2014 , I presented on Panoramic PR.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Sword and the Script

APRIL 15, 2017

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. So wrote Sarah Green Carmichael , a senior editor with Harvard Business Review, in 2015 piece titled Research: For a Corporate Apology to Work, the CEO Should Look Sad.

Corporate 85

Corporate Airlines How To Crisis 85

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. When employees are informed, this leads to trust. Guarding their reputation and work also necessitates new patent/ copyright laws in place.

Writing 201

Writing Communications Marketing B2B 201

Flatiron Communications

OCTOBER 10, 2015

“Schneiderman’s letter also seeks to understand where the data is stored, what protocols are in place to protect that information and what the company policy is regarding the sharing of that information.” Darren Rovell (@darrenrovell) October 8, 2015. Darren Rovell (@darrenrovell) October 8, 2015.

Sports 28

Sports Crisis Management Employee Crisis 28

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. People will turn to the media for solace and key information.

Marketing 200

Marketing Content Marketing Data Social Media 200

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole.

Publicity 118

Publicity Corporate Reputation Community 118

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. One benefit of a strong social profile that doesn’t get enough attention is the internal PR factor. The CEO job was mainly to deliver a strong financial performance. Today, things are different.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

Communications 60

Communications Analysis Web Handbook 60

Cision

OCTOBER 31, 2016

It’s not a secret that LinkedIn is the premier job search platform, although its effectiveness to fill jobs is debatable (many studies demonstrate that networking and internal hiring are more useful for hiring than LinkedIn, although LinkedIn recruiting revenue intimates that a lot of hiring happens from LinkedIn as well). High praise.

LinkedIn 60

LinkedIn How To Mobile Course 60

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. This is a massive bugbear for me!

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. This experience taught me the value of free information and I later started Blogging Wizard with the same thinking.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

Social media and the amount of information at our fingertips has made us all a bit more distracted. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. We launched a SaaS business last March 2015 has over 600 customers all over the world and growing.

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. SF: Online Reputation Management.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

JULY 10, 2017

I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population. It’s human.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Buzzstream

MAY 25, 2021

Lots of potentially complex information can be presented visually and quickly, whilst encouraging people to “play” with the content and go digging into parts that they find interesting. Interactive piece of content. Whilst generally a good thing, again, it can make things a little tricky.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

DECEMBER 15, 2020

The pandemic and its endless stream of Zoom calls have taxed our ability to take in information via video and webinar. For many of us, when it comes to electronic information, our visual cortex is tapped out. Podcasts are great for the delivery of credible information and analysis, and storytelling. ” Tonya Chin | Nutanix.

Marketing 177

Marketing Employee Content Marketing Training 177

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130